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Section: Business > Customer Service
Staff
Female Entrepreneurship in the Spa Industry with Melinda Sykes
Sykes sat down with Skin Inc. to discuss her experience as a Black female owner and entrepreneur, how she got started in the industry and what advice she has for her fellow industry professionals interested in spa business.
Marketing
$pa Marketing: Finding and Fueling Your Magic
Take some time each and every day to reflect on what gets you motivated to keep going. When you step off course, commit to stepping right back on and making your dreams come true.
Retail
8 Methods to Increase Retail Sales
Product sales are important, both for your business’ bottom line and for your clients’ results. Maximizing your sales will benefit everyone, and with some planning and organization, you can make it happen for your business.
Trends
How Gen Z is the Generation Changing Beauty
A perfect word to describe this generation and their buying habits would be: intentionality. So, skin experts, think, create and deliver with intention.
Business
How to Make Your Spa More 2SLGBTQ2+ Inclusive
Adjusting spa treatments that are typically hyper-gendered to be gender-neutral and offering more mental health support are some ways that spas and salons can become more inclusive.
Customer Service
Top 4 Tips on Gen Z Client Treatment & Communication
This month we asked industry pros for their tips on treating and marketing to Gen Z clientele.
Industry News
An Exclusive Look Inside Sense Spa at Rosewood Sand Hill
To learn a little more about the spa, it’s customized treatments and how it keeps its edge in a very competitive market, Skin Inc. sat down with Deborah Marron, lead esthetician at Sense Spa at Rosewood Sand Hill.
Marketing
How To Make the Gen Z Client a Loyal Customer
Understanding the Gen Z consumer requires taking a full 360 approach from the product services and retail offerings you provide, to the impactful marketing strategies you implement.
Customer Service
5 Steps to Prepping Your Clients for Special Occasions
We've got five tips for getting your clients ready for any big events coming up, whether that be New Year's Eve, the new year or any special occasion.
Customer Service
Report: Consumers Shop Convenience with Mobile E-Commerce on the Rise
Consumers are looking for shopping, booking and parousing services with ease through mobile spa software and e-commerce opportunities. See Square's latest report on it.
Marketing
$pa Marketing: Hitting the Mark with Guerrilla Marketing
There are so many easy ways to incorporate guerrilla marketing tactics into your business. Get creative, think outside the box—and get out there are grab your loyal customers.
Staff
Inspiring Spa Spaces: Spa Vea
Spa Vea’s director of spa and well-being Rachel Rozzelle and Shannon Cook of Shannon Cook Design, sat down with Skin Inc. to discuss designing a spa space that balances aesthetic, functionality and operations.
Staff
Booksy Introduces Service Variants Feature
Check out how Booksy Service Variants can positively change the way services are booked and time is utilized in your salon.
Staff
Stories of Success… Jacqueline Berry
Jacqueline Berry sat down with Skin Inc. to discuss how to help clients unplug and find true connection, the ins and out of resort spa management, and the essential practice of self-care in the workplace.
Industry News
[UPDATED] Revieve, Corpus Group & Clientela Partner on Retail Ecosystem + AI Skin Analysis Tech
The multi-brand digital skin care retailer is designed to provide users with products, routines, services and professionals through computer vision, artificial intelligence and smart booking for in-person and virtual appointments.
Marketing
$pa Marketing: Service Experience Magic
This article will dive deep in the service strategies a company can use to ensure that they create a memorable experience for every client.
Staff
Crafting a Sustainable Spa
There are an infinite number of things, big and small, daily and long term, that you can do as a spa owner that can really make an impact (or should I say, make less of an impact) on the resources that you are using to successfully operate your business.
Customer Service
7 Tips for Enhanced Spa Success
Let’s look at some key focus areas that can set your business and your team on a stronger track.
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