Rachel Liverman

Rachel Liverman is the Founder and CEO of Glowbar, a new skincare concept disrupting the spa industry with no-frills, 30-minute, customized and solution-oriented treatments at $65. As a third-generation licensed esthetician, Rachel struggled to find an effective, accessible and trustworthy source for consistent facial treatments administered by expertly trained estheticians. She channeled this passion into finding a solution and working with the first accredited esthetics school in the country (founded by her grandmother and now owned by her mother), The Catherine Hinds Institute of Esthetics, to research consumer and esthetician challenges before officially launching Glowbar in June 2019. While her grandmother pioneered professional skincare, Rachel is now reinventing it by developing approachable facial treatments and an aesthetically designed algorithm that eliminates consumer anxiety, overwhelming treatment menus, and the need for expensive add-ons.