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American Acne and Rosacea Society Develops Social Media Toolkit for Acne Awareness Month
The free toolkit will feature social media assets and guidance for its members to help promote medically-based acne treatments on social media.
Marketing
$pa Marketing: Get Started with Pay Per Click Advertising
Business
[Can't Miss!] Wellness Report Reveals Essential Trends and Insights for Spas
Latest
Sponsored
New and Eco-Friendly- Prevention Disinfectants Refill Wipes
Make your spa more sustainable with Prevention Disinfectants Refill Wipes
Business
3 Tips for Keeping Busy During Your Slow Season
There is always a time during the year where business seems to have a bit of a lag. See how you can keep business booming even during your slow season.
Polls
Building a Social Media Following
When it comes to social media, building a following can help provide you a platform to showcase yourself as a professional. Expanding your social media beyond your locals can help with this.
Marketing
$pa Marketing: Video Marketing that Grabs Viewers
In this article, we discuss how successful video marketing works and most importantly, how to use videos to help grow your beauty biz.
Business
5 Tips to Make the Most of Your Marketing Dollars During a Recession
Cutting back on marketing, even during a financial downturn, is a mistake! Here are 5 ways to leverage your marketing dollars during a recession.
Business
5 Questions to Build Your Skin Business
Here are five questions you should consider when approaching the business of skin that will take you on a journey from client discovery to closing the sale with a professional recommendation.
Marketing
$pa Marketing: How to Grow Your Biz with E-mail Marketing
E-mail marketing is a strategy that involves sending emails to people who are interested in your topics, products or services.
Staff
milk + honey's Tips for Designing a Functional & Aesthetic Spa Interior
Milk + honey’s founder, Alissa Bayer, sat down with Skin Inc. to discuss creating an interior that is a perfect marriage of function and beauty, with no compromises.
Marketing
$pa Marketing: Finding and Fueling Your Magic
Take some time each and every day to reflect on what gets you motivated to keep going. When you step off course, commit to stepping right back on and making your dreams come true.
Trends
How Gen Z is the Generation Changing Beauty
A perfect word to describe this generation and their buying habits would be: intentionality. So, skin experts, think, create and deliver with intention.
Marketing
$pa Marketing: Streamline Your Business with SEO Best Practices
Knowing your business’s most searched keywords and phrases is important; implementing them will not only allow customers to more easily find the products and services they want, but can also dramatically boost your SEO rankings.
