Business > Marketing | Skin Inc.

TikTok isn't a passing fad, or even your competition necessarily—it's your window into your client's world, and theirs into your business.

TikTok: The New Beauty Counter for Estheticians

If you’ve had a client come in and say, “I saw this on TikTok…” you’re not alone.

Authentic 'after' photos can help manage client expectations and assuage post-treatment panic.

The Transparency Reset: Don’t Overlook This 2026 Medspa Marketing Trend

Consumers are looking for proven solutions, and this doesn't just apply to skin care.

Marketing Like a Master: How Skin Care Pros Can Market Sustainably in 2026

DMK: The Original Enzyme Treatment

DMK: The Original Enzyme Treatment

Enzyme Masque #1 is DMK’s signature professional treatment for creating and maintaining homeostasis in the skin.

It used to just be about getting in front of your audience—now you need to get your audience to commit.

Turning Browsers into Bookers: How Digital Convenience is Reshaping Aesthetics Marketing

Picture this: It’s 12:42 p.m. on a Tuesday.

When choosing decorations, it's important to decide on a priority to anchor your plan, such as cost savings or aesthetic.

Holiday Décor—Does it Match Your Brand?

When was the last time you purchased new seasonal décor?

Knowing how to identify your content's strengths and what your audience likes can allow you to work with the algorithm.

The Five-Second Glow: Designing Digital Content for the Super Scroller

Let’s face it—your dream client’s attention span these days is likely shorter than a TikTok trend.

Trends like myth busting can be an effective way to engage your audience while educating them.

From Treatment Room to "For You" Page: Why Estheticians Should Be Leveraging TikTok for Real Business Growth

In today’s digital-first beauty landscape, the way we attract, educate and retain clients has changed—and TikTok is at the forefront of that shift.

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Stop Building Someone Else’s Brand, Start Building Your Own

Ready to grow your business and boost profits? Discover how your own curated private label skin care collection can help you stand out, build trust and create client loyalty with products that reflect your expertise. Stop reselling, start owning.

Creating effective hyper-targeted content requires envisioning who might be looking for your content, as well as their needs.

How Hyper-Targeted Content Drives Spa Growth in 2025: A Data-Backed Marketing Blueprint

Spa professionals are in constant competition with national chains, influencers, AI-generated content and TikTok skin care trends.

A limited edition release is a great way to make consumers feel FOMO about your product, while rewarding your more eager supporters.

"Odd Couples" Might Be Your Next Bombshell Marketing Strategy

If you were racking your brain for ideas on how to celebrate National Mac & Cheese Day (July 14, for those of you who’ve been too busy with appointments to keep up!) then you might want to take notes from Holler & Glow, the brand debuting its scrumptious new S’Mac & Cheese Lip Balm with Panera Bread.

Well-aging is about more than an effective skin care routine - diversifying your business' offerings for a more holistic approach will make you the go-to longevity location for your clientele.

Setting Up Your Spa for Health Aging

When it comes to aging, there are a variety of concerns that stem from different aspects of life, including health, financial security and social well-being.

Face Reality celebrates their ambassador of the year.

Face Reality Celebrates Brand Ambassadors at IECSC

Face Reality celebrated the brand’s success and the many essential elements that went into creating it, notably including the brand ambassadors.

Premium beauty services go beyond technique and products used—they reflect consistency, personalization and an environment that feels professional and worth returning to.

5 Ways to Position Your Services as Premium Experiences

In today’s competitive beauty market, offering a premium service requires more than just results.