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MedSpa
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Marketing
How Hyper-Targeted Content Drives Spa Growth in 2025: A Data-Backed Marketing Blueprint
Spa professionals are in constant competition with national chains, influencers, AI-generated content and TikTok skin care trends.
Industry News
"Odd Couples" Might Be Your Next Bombshell Marketing Strategy
Magazine
Setting Up Your Spa for Health Aging
Latest
Industry News
Face Reality Celebrates Brand Ambassadors at IECSC
Face Reality celebrated the brand’s success and the many essential elements that went into creating it, notably including the brand ambassadors.
Sponsored
NEW Marine Biocellulose Mask by Sorella Apothecary
Infused with ocean-inspired elements like hyaluronic acid, this elevated treatment leaves skin feeling replenished, smooth and visibly refreshed after just one use.
Trends
Endure Beauty and the Importance of Industry Events
Even now, five years after the world shut down and everyone headed home for a good, long while, industries are still dealing with the effects of the pandemic.
Customer Service
Practicing Gratitude for Clients
Have you ever thought about how saying “thanks” can affect patient/client retention?
Marketing
Relevant Content: Your Secret Weapon to Attracting New Customers
So, how do you make your brand stand out? The answer lies in the art of using relevant, engaging content to draw in new customers—because let’s be honest, great skin care deserves great storytelling.
Trends
The Future of AI in Skin Care
The integration of AI into skin care promises a future where personalized, effective, and accessible beauty solutions are the norm.
Marketing
Personalization for the Professional [A Q&A With Ronit Segev]
The brand has recently arrived in the U.S., so we sat down with Segev to learn more about her journey, the skin care industry in Israel, how she approaches personalized skin care and how she identifies new technology.
Marketing
4 Trends To “Glow” Your Client Base in 2025
We're diving into the latest buzzworthy treatments, tech, and techniques that can, at the same time, boost your bottom line
Marketing
4 Strategies For Effective Spa Marketing
Understanding your ideal clients is key to attracting new customers and building lasting relationships. This article covers effective marketing strategies for your esthetics practice.
Marketing
Self-Promotion Isn’t Selfish—It’s a Necessity for Your Success
The truth is, in today’s competitive beauty and wellness industry, blending in simply isn’t an option. You’ve worked hard to hone your craft and build your expertise, and it’s time for the world to see that.
Men
8 Trends Shaping The Future of Male Wellness
This article explores the future of men’s wellness and spa treatments, looking at emerging trends, innovative therapies, and what lies ahead for this expanding sector.