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Section: Business > Customer Service
Makeup
Ask The Esty... Growing Your Professional Makeup Business
Industry pro, Deedee Crossett, answers your burning questions about the industry every month.
Staff
4 Steps for Empowering Communication with Staff & Clients
Here are a few simple steps for incorporating great communication that will make an immediate impact on your team and your spa or salon business.
Polls
Are You Comfortable Educating Your Clients on Skin Care?
Client education is a major part of the job, but it can also be an incredibly difficult part of the job.
Customer Service
How to Create an Exceptional Customer Experience
When you have successfully created a memorable customer experience, and continue to update it, you automatically increase the perceived value of your products and services.
Marketing
$pa Marketing: Get Started with Pay Per Click Advertising
Setting up a PPC account in Google Ads is one of the most effective ways to target your dream client.
Staff
Leaf Spa's Top Tips for Crafting a Healing Spa Experience
Leaf Spa’s co-founder, Craig Carter, sat down with Skin Inc. to discuss designing a spa interior that connects clients to their own natural rhythm and provides a path to healing.
Industry News
Myndstream Streaming Service Tailors Spa Music to Treatments
The company works with spa directors and therapists, creating an ongoing feedback loop that informs their content, changing how therapeutic music is both consumed and utilized.
Staff
Must Have Equipment for The New Spa Owner
With the right budget and realistic expectations, running a day spa can be an incredibly thrilling and fulfilling experience!
Treatment
Ask The Esty... Growing Gen Z Clientele
Industry pro, Deedee Crossett, answers your burning questions about the Gen Z client.
Customer Service
20 Tips for Crafting Client and Team Loyalty
We've got all the the tips to help you implement a loyalty program for clients and staff, empowering your spa to stand out within your community and remain top of mind.
Staff
Making Ancient Spa Practices Modern with The Fairmont Spa Century Plaza
Skin Inc. chatted with The Fairmont Spa's director to dive deeper into their comprehensive spa menu that brings a modern approach to ancient practices.
Staff
Navigating Supply Chain Shortages with Sorella Apothecary's Emily Sindlinger
Sindlinger sat down with Skin Inc. to discuss her trailblazing career in the industry and her top tips for success.
Business
5 Questions to Build Your Skin Business
Here are five questions you should consider when approaching the business of skin that will take you on a journey from client discovery to closing the sale with a professional recommendation.
Staff
milk + honey's Tips for Designing a Functional & Aesthetic Spa Interior
Milk + honey’s founder, Alissa Bayer, sat down with Skin Inc. to discuss creating an interior that is a perfect marriage of function and beauty, with no compromises.
Customer Service
Drawing In the Male Client with Industry Pro Terrance Bonner
Terrance Bonner sat down with Skin Inc. to discuss how to market spa services to male clientele, the importance of continuing education after school and more.
Video
How Disinfecting vs. Cleaning is Crucial for Spa Safety
Are you cleaning your spa or disinfecting it, and what's the difference? We answer these questions with Melica Petkovic in our latest interview.
Devices/Tools
App-Connected Devices Lead Beauty Treatment Trends
Consumers are looking toward app-connected devices to try and replace spa services. Make sure you know how to show your clients that you work in tandem with these home care options.
Staff
Female Entrepreneurship in the Spa Industry with Melinda Sykes
Sykes sat down with Skin Inc. to discuss her experience as a Black female owner and entrepreneur, how she got started in the industry and what advice she has for her fellow industry professionals interested in spa business.
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