$pa Marketing: Comfy or Complacent?

$pa Marketing: Comfy or Complacent?

Fantastic! Your business is zooming along, you’re turning profit, clients are loyal and consistent, and the website is up and running. These are victories, and I hope you’ll take a moment to congratulate yourself for your hard work. And while there’s nothing wrong with feeling a bit comfy when things are going well, I do want you to keep in mind the issue of complacency. It’s tricky, because if you’re accepting what’s working today without a lot of thought for where you want to be tomorrow, you might soon regret it.

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