Louis Silberman | Skin Inc.

$pa Marketing: Get Started with Pay Per Click Advertising

$pa Marketing: Get Started with Pay Per Click Advertising

Setting up a PPC account in Google Ads is one of the most effective ways to target your dream client.

$pa Marketing: Video Marketing that Grabs Viewers

$pa Marketing: Video Marketing that Grabs Viewers

In this article, we discuss how successful video marketing works and most importantly, how to use videos to help grow your beauty biz.

The Power of Exfoliation: Achieving Younger-Looking Skin With Ultraceutical

The Power of Exfoliation: Achieving Younger-Looking Skin With Ultraceutical

When it comes to exfoliation, there is never a one size fits all approach, and estheticians must provide each guest with a personalized approach.

$pa Marketing: Finding and Fueling Your Magic

$pa Marketing: Finding and Fueling Your Magic

Take some time each and every day to reflect on what gets you motivated to keep going. When you step off course, commit to stepping right back on and making your dreams come true.

$pa Marketing: Hitting the Mark with Guerrilla Marketing

$pa Marketing: Hitting the Mark with Guerrilla Marketing

There are so many easy ways to incorporate guerrilla marketing tactics into your business. Get creative, think outside the box—and get out there are grab your loyal customers.

Spa Marketing: Service Experience Magic

$pa Marketing: Service Experience Magic

This article will dive deep in the service strategies a company can use to ensure that they create a memorable experience for every client.

$pa Marketing: Driving Traffic and Building Your Audience

$pa Marketing: Driving Traffic and Building Your Audience

You’re business is only going to do as well as the size of your audience, and how well you’re able to capture and keep that audience.

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$pa Marketing: Event(ful) Marketing

Even if you haven’t hosted many parties in your life, regular events that showcase your business and your passion can be fun, rewarding and easily create cash flow. Give it a try!

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$pa Marketing: Instagram Continued… Settings & Design Planning

No one can convey your business vibe better than you can—and nothing makes it simpler than Instagram.

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$pa Marketing: Create Your Instagram Biz Page – Bite-sized Basics

Setting up a business page on Instagram couldn’t be easier, and it remains one of the best (and free) ways to connect with customers.

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[VIDEO] $pa Marketing: The Power of Print

Print advertising remains one of the best media channels for building your brand and creating awareness of your products and services. With the simple tips offered in this article, you too, can become a print advertising expert.