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4 Strategies For Effective Spa Marketing

Understanding your ideal clients is key to attracting new customers and building lasting relationships. This article covers effective marketing strategies for your esthetics practice.

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Expand Your Horizons, Uplift Your Clinic: The DMK Menopausal Masterclass

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Essential Grief-Relief Practices for Wildfire Survivors

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6 Ways To Get Esthy Self Care

Once you are in this industry you realize how hard it is to get a treatment or find time for wellness. Here are my tips to assist you in keeping well.

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What You Need to Know About CA Wildfires [Support and Relief]

As members of the Esthetics' Council, we reached out to founder Susanne Schmaling to find out what resources and information were available not only to our spa community in the L.A. area, but to all those living there.

Expand Your Horizons, Uplift Your Clinic: The DMK Menopausal Masterclass

Expand Your Horizons, Uplift Your Clinic: The DMK Menopausal Masterclass

DMK’s Menopausal Masterclass is a one-of-a-kind educational opportunity to elevate your clinic and skincare practice. Be prepared to treat any Menopausal client that comes through your door with the highly tailored, effective skin care they deserve! 

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7 Steps To Opening A Wax Bar

Prior to starting your wax bar business, it is important to do your research and have a roadmap for your business.

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8 Must-Listen Podcasts for Spa Owners

Keeping up with the state of the industry is a must, but busy spa owners don’t always have the extra time for seminars, conferences or workshops. Here are the podcasts covering all the business insights, advice and wisdom on the spa industry you love.

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Hydrafacial Launches Scholarship Program for Esthys

The Glow Getter Scholarship Program aims to support aspiring estheticians as they enter the growing field of esthetics and current estheticians as they advance their careers and their businesses.

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What I Missed About Spa!

My bit of time away from spa truly made me appreciate all of the things that I love about the pro skin care industry. So, to celebrate being back with all of you, here are the things I missed about spa!

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[Poll] Do You Want Continuing Education For Your Business

Answer this poll and let us know if you are interested in continuing education that helps your business.

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How Many Men Are Breaking Into the Industry?

It is no longer a "trend" to see male clients enter your spa. Now, it is a staple, and knowing how to cater to them is a must.

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When and Why to Add Oncology Esthetics to Your Practice

If you're wondering if you should add oncology esthetics to your spa practice, check out these reasons as to why it's a great idea.

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Expanding Your Services to Treat All Skin Types

In this Ask the Esthy, industry pro Deedee Crossett, answers your burning questions about the industry.