Skin Inc.

Creating effective hyper-targeted content requires envisioning who might be looking for your content, as well as their needs.

How Hyper-Targeted Content Drives Spa Growth in 2025: A Data-Backed Marketing Blueprint

Spa professionals are in constant competition with national chains, influencers, AI-generated content and TikTok skin care trends.

Consumers are seeking products that are conducive to improving their mental health.

Longevity & Future-Focused Skin Care: 2025 Trends

From Backbar to Bestseller: How Spas Are Launching Their Own Skin Care Lines

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Leaky Skin 101: The Real Reason Your Clients Aren’t Getting Results

Upcoming:

Aug 4th, 2025, 11:00 am CDT

We’ll explore how microbial driven compromised skin barrier function — also known as “leaky skin” — may be silently undermining your clients’ or patients’ outcomes.

Boost Your Professional Profile By Becoming a Brand Ambassador

When it comes to being a brand ambassador, the pressure to pick the right brand can give anyone cold feet. It goes beyond simply enjoying the products or creating engaging content–though, of course, both are important!

Making your space more inclusive is just a way of further tailoring your services for an optimal client experience.

Making Your Waxing Services More Inclusive

Inclusivity has been coming more into focus in the beauty industry.

A limited edition release is a great way to make consumers feel FOMO about your product, while rewarding your more eager supporters.

"Odd Couples" Might Be Your Next Bombshell Marketing Strategy

If you were racking your brain for ideas on how to celebrate National Mac & Cheese Day (July 14, for those of you who’ve been too busy with appointments to keep up!) then you might want to take notes from Holler & Glow, the brand debuting its scrumptious new S’Mac & Cheese Lip Balm with Panera Bread.

Clients can get Lumenato in a variety of supplementary, gummy and RTD products.

Jar Deconstructed: Lumenato

Not all great skin ingredients need to come into direct contact with it.

Value alignment and budget are only a couple of attributes business owners need to take into account when choosing how to package and sell their products.

What Will Your Products Wear? Stylish and Sustainable Packaging

With the growing trend of estheticians and spas debuting their own products, and the larger discussions surrounding tariffs and sustainability, finding packaging that’s a good fit for your brand in terms of aesthetic, values and budgetary needs can be tricky to navigate, especially for branded retail first-timers.

Events like this are valuable for building and maintaining a rapport between the spa industry and the community.

Miami Spa Months Returns for Its 18th Year

Miami Spa Months started July 1 and goes until August 31, allowing people to experience treatments and therapies from more than 30 participating spas at up to half off the original price.

Sunswept Resorts is home to both BodyHoliday and StolenTime.

Stories of Success: Andrew Barnard, CEO of Sunswept Resorts

Andrew Barnard is the chief executive officer of Sunswept Resorts, a full-service hotel management company which manages his family’s two resorts: BodyHoliday and StolenTime.

fresh's Black Tea Renewal Serum reduces visual signs of aging and strengthens the skin barrier.

Besides Retinol: There’s A Whole World of Well-Aging Out There

Retinols have always been a favorite for well-aging.

Revive Collagen Appoints Shawn Haynes as President - Americas

UK-based, ready-to-drink luxury collagen brand, Revive Collagen, entrusts Shawn Haynes of WYN Beauty by Serena Williams with leading the brand’s US expansion.

Virgin Gorda's natural beauty and laidback lifestyle, as well as sights like The Baths National Parks, has well-seeking travelers flocking their in droves.

Spa Snapshot: Sundara Spa + Studio at Oil Nut Bay

Home to the labyrinthian Baths, where white sand beaches hold a smattering of pools and sea-flooded grottoes in the idyllic blue you typically only see in brochures, is Virgin Gorda.