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497 Results
Type: Article
Section: Business > Customer Service
Marketing
4 Strategies For Effective Spa Marketing
Understanding your ideal clients is key to attracting new customers and building lasting relationships. This article covers effective marketing strategies for your esthetics practice.
Marketing
Self-Promotion Isn’t Selfish—It’s a Necessity for Your Success
The truth is, in today’s competitive beauty and wellness industry, blending in simply isn’t an option. You’ve worked hard to hone your craft and build your expertise, and it’s time for the world to see that.
Marketing
Targeted Marketing that Works
Crafting a marketing strategy that resonates with each age group is critical, so let’s take a closer look.
Treatment
Check Out What Inspires Spavia's Spaces
Spavia was founded in 2005 by Allison and Marty Langenderfer to support a client's journey to wellness by giving them customized treatments in a relaxing environment.
Business
6 Ways To Get Esthy Self Care
Once you are in this industry you realize how hard it is to get a treatment or find time for wellness. Here are my tips to assist you in keeping well.
Customer Service
Meeting Your Clients at the (Mixology) Bar
Let’s dive into the science behind mixology, explore key ingredients, and discuss how this trend benefits spa businesses and their clients.
Wellness
5 Spas Doing Self Care Right
We took a peek at how spas across the country are offering self care to the clientele, and we selected these spas for their unique and effective approach to self care.
Staff
8 Steps to Bridge the Spa Business Gap
The lack of comprehensive business training in traditional esthetic education programs can leave entrepreneurs struggling to bridge the gap between their passion for healing and the practical demands of managing a profitable enterprise.
Trends
Top 10 Spa Trends of 2025
This report explores the trends that I believe will be buzzing about the spa community in 2025.
Trends
Have You Heard of the Beautility Trend?
For more context on this up-and-coming trend and how spas can embrace this concept in their services, we chatted with Kathleen Hamilton, regional trainer and education director at Woodhouse Spa.
Customer Service
Help Beauty Pros Affected By The Hurricanes
PBA is urgently seeking donations for the Disaster Relief Fund, as thousands of industry professionals are impacted by the devastating destruction of Hurricane Helene.
Marketing
[How-To] Prepare Your Spa For the Holidays
The holiday season consistently shows an increase in personal services and gift giving, so it’s smart to have a plan! Start now!
Customer Service
How To Modify Your Treatments for Health Conditions
To make your clients happier, you may consider implementing a more thorough form for the initial consultation and a simplified update and review on each day of treatment.
Customer Service
How Many Men Are Breaking Into the Industry?
It is no longer a "trend" to see male clients enter your spa. Now, it is a staple, and knowing how to cater to them is a must.
Wellness
When and Why to Add Oncology Esthetics to Your Practice
If you're wondering if you should add oncology esthetics to your spa practice, check out these reasons as to why it's a great idea.
Staff
Expanding Your Services to Treat All Skin Types
In this Ask the Esthy, industry pro Deedee Crossett, answers your burning questions about the industry.
Staff
Check Out Hi Skin's Approach to Futuristic Spa Design
The brand's founder, Mark Elias, sat down with Skin Inc. to discuss how to design a spa space that’s futuristic, yet warm and welcoming.
Customer Service
Creating an Inclusive Spa Menu
See how you can make sure you are crafting your spa menu to have inclusive language.
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