Chances are good—you’re on social media. Chances are also good that you follow some cool, interesting and/or entertaining people (aka influencers) who directly impact your buying decisions. Whether you identify with their brand, lifestyle, etc. or want to be like them, they’re a regular part of your life. Late night spending aside—in terms of popularity, influencers have absolutely blown up on social media. But what about you? Did you ever consider your own potential to influence others and grow your brand at the same time?