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Section: Business > Customer Service

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The Makings of Your Spa Monopoly

When you’ve been successful at creating your monopoly, you can define the perfect market price and schedule combination that maximizes your profits and personal interests. If you’re looking for personal growth and wanting to seek ways to become the best you can be, read on.

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Plan a Spa Party With Pennies

Learn how to immediately boost retail sales and draw new clients to your skin care center.

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Be Bright, Be You

It has taken me decades to realize that my mom was always onto something. She can own any room she walks into, but not necessarily because of her unique style—it is her individuality and positivity that radiates.

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Providing Value, Not Discounts

With all the price wars, especially on daily deal websites, it is usually the first reaction to discount products or services to stay ahead of the game. Discounting is not always going to be of the best interest to the company.

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Stories of Success…Derek Hofmann, the Spa at Four Seasons Resort Orlando

Receptionists, estheticians, massage therapists all the way up to spa directors or managers have to love people. This love is exuded in their customer service and treatments to shape the client’s experience.

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Ask the Esthy: Late Runners and No-Shows

The bad news is there is no way to 100% diminish these schedule setbacks. However, the good news is there are some powerful strategies you can start to implement right away to keep clients showing up on time.

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#10Things To Use In New Client Consultations

Although Wikipedia defines a consultation as a meeting between a patient with a physician to get health advice or treatment for a symptom or condition, the definition applies to skin therapists. Here are #10 things to think about when consulting with a new client.

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12 Tips to Grow Gift Card Sales

Beauty’s low positioning on the totem pole is likely because spas focus on gift card sales during seasonal peaks (Valentine’s Day, Christmas, Mother’s Day, etc.). But, here are a few stats on why gift cards can be profitable year-round.

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Dressing Up for The Holidays

Holiday décor and promotions that will rock your spa.

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Tried and True: Making MedSpa Menu Magic

Creating a medspa menu is oftentimes more difficult than creating menus for spa services or medical services alone, due to the plethora of treatments.

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$pa Marketing: Unlock Profit with Point of Difference

Point of difference (POD) is simply what makes you stand out from your competitors. Sounds like no big deal, but it is actually huge.

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Reflections: Keeping It Spicy

In a spa, it is important to regularly take stock of your offering to add to, pare down or amend as necessary. But where do you start?

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#10Things Spas Can Do “The Italian Way”

After a recent trip to the Aeolian Islands, I thought of #10things I learned from the Sicilians that could be utilized in the spa industry. Here are #10things I’m bringing home from Italy.

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Ask the Esthy: Referral Rewards

What should you give clients who refer—discounts or free services?

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18 Ways to Make a Spa Menu That Sells

When done correctly, spa menus can sell a client on who you are as an esthetician, an expert and a business. It can even sell treatments for you.

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Changing Women’s Perceptions: Inside and Outside

Eva DeVirgilis, Face and Body Northern California keynote speaker, shared with attendees the power, privilege and responsibility we have in our industry to help women change their negative opinions about themselves.

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The Secrets to Successful Intakes

Provided here you will find a general esthetic intake form including information on past treatments, potential contraindications and health history. Also, detailed below are the musts for medical spa intake forms.

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Stories of Success… With Marion Simms, L.E.

Marion Simms' spa has continued to thrive over three decades because she loves what she does, and to prove it, she still continues to treat clients every day.

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