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Section: Business > Customer Service
Industry News
Frederick Automates Spa Client Reviews With Widget
The smart marketing automation platform (an independent subsidiary of Booker) for salon and spa has added a customizable widget that allows it to collect customer reviews and display positive responses right on their websites.
Customer Service
Video: Things Estheticians Say
We love our estheticians, that's why we've created "Things Estheticians Say," a collection of sayings that our readers have told us they say multiple times a day.
Customer Service
Intake for the Client with Cancer
When providing a spa service to a client undergoing active cancer treatment, intake forms need to include a thorough medical history.
Customer Service
#10Things to Know About Pregnant Clients
During pregnancy, hormonal fluctuations can create skin conditions for your clients that they have never experienced. Here are #10things to know about your pregnant spa guest.
Staff
Intake Mistakes: 3 Quick Tips (And The #1 Most Important Question)
Intake forms are not only the gateway to a meaningful dialogue between you and your client, they're your insurance policy to meet your client's expectations, every time.
MedSpa
Your Medspa Mouthpiece: How to Market Your MedSpa
The tough news is that traditional marketing can be expensive. The good news is that creativity can help you market your medspa successfully without spending big bucks.
MedSpa
Plastics + Spa: A Marriage Made in Spa Heaven
A plastic surgeon and spa manager who are also husband and wife have partnered at the Aesthetic Associates Centre for Plastic Surgery and Advance Skin Care and the Trés Auraé Spa for great success.
Marketing
$pa Marketing: 5 Ways Google AdWords Can Boost Your Business
the question isn’t should you pay to run ads with Google AdWords, but what are five ways can you use it to grow your business like crazy. Let’s find out.
Customer Service
Give Clients the Confidence to Stop Apologizing
When clients come in to see you, do they often apologize for their appearance? As a skin care professional or spa owner, do you find yourself doing this as well?
Customer Service
7 Steps to the Perfect Professional Consult
The first step to a successful spa treatment is performing a complete consultation. This develops a personal connection with the client, establishes a long-term relationship and assists you in crafting a personalized treatment plan.
Hair Removal
Waxing...Not Just a Summer Fling
Waxing services do not need to be a summer fling. Capitalize on building your business with three proven strategies to turn those seasonal waxing clients into regular waxing clients all year round.
Customer Service
How Well Do You Know Your Clients (QUIZ)?
The consumer of today has evolved, so you and your business practices need to evolve as well. Take this quiz and gain even more invaluable insight on modern-day connectedness and how you can best compete.
Marketing
SKINtuition: 5 Ways To Get People Buzzing About Your Biz
Buzz or word-of-mouth marketing is best described as “people talking about you.” Buzz can happen organically, and creating buzz for your business is not hard.
Finance
Teching Up the Spa
Large spa owners need to think about how to leverage technology to shape the customer experience without disrupting the tranquil esthetic of the environment.
Industry News
23 Secrets of the Best Esthetic Practices
Beating all the odds, the esthetic market grew 123% in the last 10 years—right through the recession. Here are the top 23 secrets of what successful practices are doing, so you can do them too.
Customer Service
The 5 Senses of Consistent Spa Design
When you design or redesign your spa, it’s important to consider your brand and the feeling that you want your clients to have when they walk in the door. One trick I’ve learned is to design a spa by considering the five senses: sight, smell, taste, sound and touch.
Retail
SKINtuition: 8 Fast and Slow Retail Strategies
Spa owners need to make retail a focus instead of an afterthought, and our approach to retail and services should be both fast and slow. Sounds confusing? Let me explain.
Marketing
Ask the Esthy: Professional Products and Pre-booking
In this month's Ask the Esthy column, Crete explains how an esthetician can steer their clients away from drugstore products to professional products as well as bringing up pre-booking.
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