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Makeup
Facial
How To Create Naturally Dimensional Brows
Sometimes, small, meaningful improvements in your client’s brows is the most transformative.
Makeup
All About Eyes
Trends
"Clean Girl" Named Makeup Trend of the Year
Latest
Trends
7 Top Makeup Growth Sectors for 2025
A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.
Sponsored
Speed Waxing with LYCON: How to Wax More Efficiently While Maintaining Comfort
Waxing is an essential service for estheticians, but efficiency and client comfort can make or break a business. Speed waxing techniques help maximize productivity while ensuring a smooth, pleasant experience for clients. LYCON Wax has an extensive line of products that will help you to perform a speedy, comfortable wax for all of your clients!
Makeup
Top Holiday 2024 Makeup Trends
Here are holiday 2024 makeup trends and a few tips on how to achieve that flawless complexion that accompanies the trend.
Facial
Wedding Brows That Wow
See how you can make sure you get your clients brows perfect for their big day.
Makeup
The Key to Sweat Proofing Your Makeup
When it comes to getting clients ready for any special occasion, being able to make their makeup sweat proof, or tear proof, is an absolute necessity.
Ingredients
What’s In Your Makeup: Cosmetic Ingredients To Look For
If you're paying close attention to the ingredients in your skin care, shouldn't you be doing the same with your makeup?
Treatment
Top Tips & Techniques for Prepping Skin for Special Events
We have gathered expert advice from industry professionals on special occasion skin prep, and we are bringing these tips to you.
Makeup
6 Summer Brow and Lash Trends
From innovative application techniques, to bold colors and styles, here is a glimpse into some brow and lash trends we anticipate seeing throughout 2024 and into 2025.
Trends
5 Micro Trends in Beauty & Pro Makeup
While it's not essential to always change up your services to include the latest trends, it can benefit your spa business to capitalize on micro trends that can add to your services and make for catchy marketing.
Polls
The 411 on Extending Your Services into Eyelash Extensions
With eyelash extensions being a popular service, we wanted to know if you're offering it in your spa. Check out what our readers revealed.
Trends
5 Exciting Skin Care Trends to Look Out For
Check out these skin care trends changing the industry including pigmentation regulation, skin hydration and sun protection.
