Treatment > Makeup | Skin Inc.

Permanent makeup is great for natural-looking enhancements for lips and brows, as well as freckles and beauty marks.

PMU Artist Nilima Lakhani Specializes in Advanced Lip Neutralization and Lip Blush Techniques at O'some Brows

Permanent makeup (PMU) artist Nilima Lakhani brings specialized treatments like dark lip neutralization, lip blushing and lip correction to O’some Brows’ Marietta and Suwanee locations in the Atlanta metro area.

Woman shaping her natural brows

How To Create Naturally Dimensional Brows

Woman with a smoky eye behind a makeup brush

All About Eyes

Women with a clean makeup look smiling

"Clean Girl" Named Makeup Trend of the Year

The crowned trend was announced at Beautycon 2024 (Nov. 2-3), where attendees participated in selecting the trend of the year.

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

Makeup artist on site doing makeup

Must-have Tools For Your Makeup Kit

This article will discuss the makeup tools that will help you as a makeup artist for your business and while completing makeup applications.

NEW Marine Biocellulose Mask by Sorella Apothecary

NEW Marine Biocellulose Mask by Sorella Apothecary

Infused with ocean-inspired elements like hyaluronic acid, this elevated treatment leaves skin feeling replenished, smooth and visibly refreshed after just one use.

Brow mapping

Wedding Brows That Wow

See how you can make sure you get your clients brows perfect for their big day.

Sweat Proof Bridal Makeup

The Key to Sweat Proofing Your Makeup

When it comes to getting clients ready for any special occasion, being able to make their makeup sweat proof, or tear proof, is an absolute necessity.

Makeup Ingredients

What’s In Your Makeup: Cosmetic Ingredients To Look For

If you're paying close attention to the ingredients in your skin care, shouldn't you be doing the same with your makeup?

Industry Input: Special Occasions

Top Tips & Techniques for Prepping Skin for Special Events

We have gathered expert advice from industry professionals on special occasion skin prep, and we are bringing these tips to you.

Sunglasses with lashes on them

6 Summer Brow and Lash Trends

From innovative application techniques, to bold colors and styles, here is a glimpse into some brow and lash trends we anticipate seeing throughout 2024 and into 2025.

Micro Makeup Trends

5 Micro Trends in Beauty & Pro Makeup

While it's not essential to always change up your services to include the latest trends, it can benefit your spa business to capitalize on micro trends that can add to your services and make for catchy marketing.

Woman getting eyelash extensions

The 411 on Extending Your Services into Eyelash Extensions

With eyelash extensions being a popular service, we wanted to know if you're offering it in your spa. Check out what our readers revealed.