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The Esthetician's Guide to Outstanding Esthetics

What steps are you willing to take to bring your esthetic journey to the next level? Becky Kuehn, Mary Nielsen, Melinda McHenry and Maxine Drake discuss their career-changing experiences and how they can impact you.

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5 Ways to Help Drive Service and Retail Sales in Spas

Five missing pieces that have a major impact on driving service and retail sales in spas and how to fix them.

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How and Why You Should End a Guest's Experience with Retail

At Skin Inc.'s Face & Body Midwest spa expo and conference, Susanne Loehr, national educator at Ilike Organic Skin Care, spoke with attendees about overcoming the uneasiness and why it is important to encourage home skin care.

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Reflections: Pearls of Wisdom

In honor of Skin Inc.'s 30th anniversary in 2018, we will be celebrating the people, brands and businesses that got us here and make this industry so great.

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20 Instagram Marketing Tips for Spas

Marketing your spa on Instagram can be an easy way to advertise to your clientele. Follow these tips and tricks to get started on creating a compelling Instagram platform.

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#10Things to Strive For In 2018

New year, new goals! Deedee Crossett lists #10Things to consider adding to your strategic plan for 2018.

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Study Warns: Non-certified Surgeons Marketing on Instagram

“The confusing marketing on social media is putting people at risk,” said Clark Schierle, M.D. “There have been many recent reports of patient harm and deaths resulting from inexperienced providers offering services outside of their area of expertise.”

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3 Ways to Boost Your Spa Business in 2018

From social media to no-cellphone policies to retail strategies, spas have more tools than ever to offer their clients experiences that will keep them coming back and spending more.

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CIDESCO Extends Free Membership to 2018

CIDESCO has announced it will extend its offer of free membership for beauty salons and spas in 2018, which includes benefits such as global networks of professionals and a certified logo to add to marketing materials.

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10 Things to Know About iGen Consumers

iGens currently make up 17% of the U.S. population and are expected to hold more economic influence by 2022.

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[Infographic]: Be a Sales Superhero in 2018

For better or worse, sales is a part of the spa business. The RAIN Group Center for Sales Research offers nine tips in infographic form for being a sales superhero in 2018.

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Is Private Label Right For You? Navigating The Path to Product Profitability

Products define your menu, set the standard for quality and help you craft your brand. But choosing the right ones can be overwhelming. Julie Dewhirst helps you decide which lines will bring success.

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[Podcast] 30 Years of Spa: A Celebratory Look Back

They say to know where you are going, you need to know where you've been. Celebrate our 30th Anniversary with us by taking a look back at the past 30 years of spa with some of this industry's pioneers.

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Building a Brand They Won’t Forget

Brand building involves finding your business’ identity and how you communicate that to customers and the world around you. Do you know your business’ identity?

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MindBody Meets Gupshup’s Chatbots

With technology growing and customers demanding the latest and greatest, Gupshup partnered with MindBody to offer new scheduling software with customizable conversational bots for over 50,000 salons.

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Schedule a Consultation, Receive a Massage

In honor of being in business for nearly 20 years, Sam Speron, M.D., will be offering free spa massages and transportation for those who have facelift consultations.

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$pa Marketing: The Low-down on Business Plans

So, if you don’t currently have a plan and consistently wonder why your business is either struggling or frustrating you unnecessarily—it’s time to GPS your business.

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Reflections: Got The Fever?

When you hear about a new innovation or trend, does the fever in you guide you to the internet where you spend an hour or more researching the topic?