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Type: News

Section: Business > Marketing

Hand & Stone Massage Therapist Massaging Client

The Major News Headlines in Spa Business You Should Know

We have gathered some of the biggest updates in the spa industry including celebrations for Circadia and MY SALON Suite, and educational announcements from Lira Clinical and Hand & Stone Massage and Facial Spa .

FarmHouse Fresh Founder Shannon McLinden

Exciting News Updates in Spa Software, Product Launches and Partnerships

This week GlossGenius is debuting a new feature for their spa software, Bioelements announced an exciting webinar, SpaStar is now offering a pro portal for their spa partners, and FarmHouse Fresh was featured in an international JPMorganChase.

People buzzing on a tradeshow floor

[Poll] Do You Like Big Or Small Events?

When it comes to attending industry events, what is your preferred size? We want to know. Take this poll and let us know if you like big or small events.

marketing agency or design studio concept

Ad Age & Base Beauty Creative Agency Emphasize the Power of Empathy in New White Paper

200+ decision-maker survey respondents shared their experiences with advancing marketing and creative initiatives, their points of view on where agency partners provide value and what role empathetic thinking plays in this work.

Cutwater DermapenWorld 'Nothing Routine' creative campaign

DermapenWorld Reveals 'Nothing Routine' Creative Campaign

DermapenWorld collaborated with Cutwater on the campaign to help further bring to life its ongoing mission of maintaining, enhancing and accelerating radiant, healthy complexions.

Waist up portrait of beautiful female cosmetologist smiling looking at camera in SPA salon

CosMedix Celebrates Aestheticians Nationwide during National Aesthetician Month

CosMedix held the second annual CosMedix Skin Summit on October 22, 2023, to recognize aestheticians and help them grow their business.

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The Hype Behind Holiday Spa Treatments

The holidays always bring on a medley of changes, in trying new things to reel in new and existing customers during the busy time of year. But do you like to add holiday spa treatments to your menu?

Social Media Platforms

TikTok vs. Instagram: Finding Spa Education on Social Media

Social media is unavoidable when it comes to marketing in any industry. The question is though, which platform provides better educational content, and which is just more fun to watch?

Alma Lasers Partners with Kate Hudson on 'Beyond The Trend' Campaign

The campaign aims to guide the public on the significance of reliable aesthetic solutions over passing trends by featuring Hudson illustrating bizarre aesthetic trends as well as actual trends that people naturally encounter on social media.

Pure Fiji hospice charity initiative for chemotherapy patients

Pure Fiji's Philanthropic Initiatives Support Communities in Crisis

Pure Fiji has initiated and supported numerous charitable projects in recent years with a focus on environmental conservation, education, healthcare and socio-economic development.

Social media engagement

Are You Confident In Your Social Media Presence?

Social media is the wild west of marketing, but mastering it can be the difference between success and great success.

Miraval Resort & Spa Arizona Labyrinth

Miraval Launches Miraval Life in Balance Podcast Centered Around Mindfulness

Miraval Life in Balance, hosted by Lauren Scruggs Kennedy, will guide the audience to cultivate wellness, intention and inspiration from anywhere in the world.

before and after pics of woman after acne treatment

Babor's 'My Skin My Story' Campaign Showcases Authentic Skin Care Journeys

"My Skin My Story," showcases eight authentic stories from around the world of real people who have overcome skin challenges, including a new mom battling postpartum acne, a motorcyclist with scar reduction and more.

Approximately 85% of all Americans will experience acne in their lifetimes.

American Acne and Rosacea Society Develops Social Media Toolkit for Acne Awareness Month

The free toolkit will feature social media assets and guidance for its members to help promote medically-based acne treatments on social media.

woman receiving facial massage with gua sha tool in wellness spa

[Can't Miss!] Wellness Report Reveals Essential Trends and Insights for Spas

A new B2B market intelligence report provides spas and wellness businesses with valuable insights into industry trends, business opportunities and more!

9 Social Media Best Practices for Your Spa

9 Social Media Best Practices for Your Spa

Experts at Meevo shared their nine must-know social media best practices to help spa owners to attract clients, boost brand awareness and loyalty and increase bookings.

Spa professional answering the phone

3 Tips for Keeping Busy During Your Slow Season

There is always a time during the year where business seems to have a bit of a lag. See how you can keep business booming even during your slow season.

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Building a Social Media Following

When it comes to social media, building a following can help provide you a platform to showcase yourself as a professional. Expanding your social media beyond your locals can help with this.

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