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Type: Article
Section: Business > Marketing
Customer Service
Combating The Age of Artificial Beauty
How do we support our clients in a time when popular media is feeding them distorted images of beauty? Read this article to find out what exactly our clients are facing before learning what you can do to combat it.
Marketing
Shoestring Spa Marketing
While marketing is one of the most important aspects of your business’ success, tracking your referrals, projecting your costs and using a variety of low-cost methods will maximize your returns!
Trends
#10Things That Inspire Teen Personal Care
This month Deedee Crossett interviewed 10 next generation humans about their skin routine, who buys their products and how they are influenced.
Marketing
8 Top Tips for Networking
This article focuses on helping estheticians create a career network that’s filled with professionals and entrepreneurs with whom they share common connections and/or interests.
Industry News
Upgrade Your Skin Knowledge at Face & Body Virtual
Skin Inc. and MedEsthetics can’t wait to combine our two audiences for four days of knowledge, techniques, specials and fun at Face & Body Virtual, May 23-26, 2021.
Retail
Reflections: Selling Sun
This issue of Skin Inc. helps estheticians successfully sell sun care protection, along with SPF products.
Marketing
How Too Sell Like an Influencer
Estheticians and skin care professionals are becoming the new professional influencers at the forefront of the skin care sector.
Retail
Successfully Selling Sun Protection
This article will discuss ways to enhance retail sales of sun protection products through your consultation, how to incorporate discreet sales techniques throughout the service and closing techniques to “seal the deal.”
Marketing
Inclusivity with Custom Cosmetics
Until quite recently, the beauty industry’s “one size all fits few” approach went unquestioned. Thankfully, times are changing.
Finance
#10Things To Shape Your 2021 Experience
Many of us have had a dramatic shift in our businesses. Everyone in our industry has gone into what I call “hustle mode.”
Marketing
Refresh your Hands & Feet Menu
By taking the time to refresh your menu, you are refreshing your business. Here's how to update your hands & feet menu.
Marketing
$pa Marketing: 30-60-90+ Days to Success
Louis Silberman, CEO of National Laser Institute shares his top tips for 30-60-90 day marketing plans.
Finance
3 Ways to Future-Proof Your Spa
The keys to recession proofing an organization is the ability to incorporate technology, creativity and community on a continuous basis.
Customer Service
A Unique 2020 Holiday Season
COVID-19 may be responsible for the cancellation of many big holiday events this year, but it doesn’t have to cancel out your holiday spirit!
Customer Service
#10Things That Create Holiday Cheer (and Cash)
How can we keep the holiday spirit during this “new normal?” Here are #10things you can do to create holiday cheer and cash flow.
Retail
$pa Marketing: Why Buy From YOU?
As a service provider and/or business owner, you owe it to yourself (and your livelihood!) to continually invent creative ways to persuade customers to buy from YOU rather than your competitors.
Marketing
8 Tips For Writing A Social Media Post That Converts
Having trouble with engaging your audience on social media? We have just the tips for you!
Marketing
Skin Care Social 101
The world's current climate has made social media more popular than ever before, so see how you can boost your business using social media.
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