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Section: Business > Marketing

Trends like myth busting can be an effective way to engage your audience while educating them.

From Treatment Room to "For You" Page: Why Estheticians Should Be Leveraging TikTok for Real Business Growth

In today’s digital-first beauty landscape, the way we attract, educate and retain clients has changed—and TikTok is at the forefront of that shift.

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Stop Building Someone Else’s Brand, Start Building Your Own

Ready to grow your business and boost profits? Discover how your own curated private label skin care collection can help you stand out, build trust and create client loyalty with products that reflect your expertise. Stop reselling, start owning.

Creating effective hyper-targeted content requires envisioning who might be looking for your content, as well as their needs.

How Hyper-Targeted Content Drives Spa Growth in 2025: A Data-Backed Marketing Blueprint

Spa professionals are in constant competition with national chains, influencers, AI-generated content and TikTok skin care trends.

A limited edition release is a great way to make consumers feel FOMO about your product, while rewarding your more eager supporters.

"Odd Couples" Might Be Your Next Bombshell Marketing Strategy

If you were racking your brain for ideas on how to celebrate National Mac & Cheese Day (July 14, for those of you who’ve been too busy with appointments to keep up!) then you might want to take notes from Holler & Glow, the brand debuting its scrumptious new S’Mac & Cheese Lip Balm with Panera Bread.

Well-aging is about more than an effective skin care routine - diversifying your business' offerings for a more holistic approach will make you the go-to longevity location for your clientele.

Setting Up Your Spa for Health Aging

When it comes to aging, there are a variety of concerns that stem from different aspects of life, including health, financial security and social well-being.

Face Reality celebrates their ambassador of the year.

Face Reality Celebrates Brand Ambassadors at IECSC

Face Reality celebrated the brand’s success and the many essential elements that went into creating it, notably including the brand ambassadors.

Curating Influence

This is an article that I have wanted to write for some time now.

Lead Reborn Cream

Boost Your Professional Profile By Becoming a Brand Ambassador

When it comes to being a brand ambassador, the pressure to pick the right brand can give anyone cold feet. It goes beyond simply enjoying the products or creating engaging content–though, of course, both are important!

Premium beauty services go beyond technique and products used—they reflect consistency, personalization and an environment that feels professional and worth returning to.

5 Ways to Position Your Services as Premium Experiences

In today’s competitive beauty market, offering a premium service requires more than just results.

What is the new normal for industry events?

Endure Beauty and the Importance of Industry Events

Even now, five years after the world shut down and everyone headed home for a good, long while, industries are still dealing with the effects of the pandemic.

A 'thank you' email can be a great way to show your appreciation.

Practicing Gratitude for Clients

Have you ever thought about how saying “thanks” can affect patient/client retention?

Woman doing a skin care blog at the spa

Relevant Content: Your Secret Weapon to Attracting New Customers

So, how do you make your brand stand out? The answer lies in the art of using relevant, engaging content to draw in new customers—because let’s be honest, great skin care deserves great storytelling.

AI on a woman's face to assess skin conditions

The Future of AI in Skin Care

The integration of AI into skin care promises a future where personalized, effective, and accessible beauty solutions are the norm.

Ronit Segev

Personalization for the Professional [A Q&A With Ronit Segev]

The brand has recently arrived in the U.S., so we sat down with Segev to learn more about her journey, the skin care industry in Israel, how she approaches personalized skin care and how she identifies new technology.

Microneedling in the spa

4 Trends To “Glow” Your Client Base in 2025

We're diving into the latest buzzworthy treatments, tech, and techniques that can, at the same time, boost your bottom line

Spa marketing on a phone

4 Strategies For Effective Spa Marketing

Understanding your ideal clients is key to attracting new customers and building lasting relationships. This article covers effective marketing strategies for your esthetics practice.

Adobe Stock 711207019 Tierney

Self-Promotion Isn’t Selfish—It’s a Necessity for Your Success

The truth is, in today’s competitive beauty and wellness industry, blending in simply isn’t an option. You’ve worked hard to hone your craft and build your expertise, and it’s time for the world to see that.

Male with a face mask on at the spa

8 Trends Shaping The Future of Male Wellness

This article explores the future of men’s wellness and spa treatments, looking at emerging trends, innovative therapies, and what lies ahead for this expanding sector.

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