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Type: Article
Section: Business > Marketing
Marketing
Getting Social For The Holidays
Here are five steps you can take to create an amazing holiday promotion.
Marketing
How Proximity Engagement Can Boost Customer Loyalty
How do you build loyalty, deepen retention, and strengthen relationships with existing customers? One strategy is by leveraging proximity engagement marketing.
Marketing
$pa Marketing: Networking to Rev Up Revenue
Networking is not only about increasing sales; it’s about enriching your experience in your professional community.
Marketing
Oncology in the Spa Menu
Your services need to be enticing to clients without a cancer diagnosis, plus to those with a cancer diagnosis.
Finance
Should You Adjust Your Prices? The Pandemic Perspective
Leave it to a pandemic to force us all to become uncomfortable and give us opportunities to refresh our perspectives, and knock the dust off our spa menus and offerings.
Customer Service
#10Things Not To Do On Your Spa Menu
There are a lot of things you can do with your spa menu, so this column will discuss the things you shouldn’t do.
Marketing
10 Steps to Instagram Success for Med-spas
Connect with your dream clients and keep regulars engaged. Transform your business with Instagram. Learn how to create a thriving Instagram community for your med-spa with this simple guide.
Customer Service
$pa Marketing: 6 Training Tips for Front Desk Perfection
With just a few tweaks in your typical front desk routine, you can easily add significant sales to your bottom line—no pushy sales tactics required.
Marketing
Pivoting Your Spa Biz Strategy
Now it’s time to get back to business, but how do we market our services during a time when people are afraid of close personal interaction?
Customer Service
The Power of Persistence
Persistence is a powerful tool that each of us has at our disposal. It is the choice that we make whether to implement it—or not.
Customer Service
$pa Marketing: What’s Your Follow-Up Plan?
Here's why you should have a follow-up system in place for both prospective and existing customers.
Marketing
Mastering #Hashtags
In this article, you will learn to determine the type of posts that work best for your business, where to place hashtags in your post and how to measure if your hashtags are working.
Marketing
$pa Marketing: Smashing It On Social
Whether you currently have 37 followers or 3,700—you need a P.L.A.N. in place, starting today, for how you’re going to grow.
Customer Service
Image Is Your Business
In the professional beauty industry, you are only as good as your last client. We expect our clients to be a walking, talking “visual advertisement” for us, but are we holding up our end of the bargain?
Marketing
Reflections: Social Skin
Social media allows us to cost-effectively market to potential clientele, to easily keep up with the latest skin care trends and to maintain connections with industry peers, but at what cost?
Marketing
Amplify Your E-mail Marketing
Sending e-mails is a great way to stay connected to our clients. Particularly right now, our clients are looking to us for inspiration, information and education!
Customer Service
Combating The Age of Artificial Beauty
How do we support our clients in a time when popular media is feeding them distorted images of beauty? Read this article to find out what exactly our clients are facing before learning what you can do to combat it.
Marketing
Shoestring Spa Marketing
While marketing is one of the most important aspects of your business’ success, tracking your referrals, projecting your costs and using a variety of low-cost methods will maximize your returns!
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