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Section: Business > Customer Service

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Wellness At Your Fingertips: SpaFinder's New App

SpaFinder's new app helps users find, book and pay for spa and fitness services.

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Ask The Esthy

Tackled in this month's column are how to overcome a winter drop in clients and how to increase product sales.

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#10Things You Can Learn from Disney

Here are #10things we as owners and managers can learn from the happiest place on earth.

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SKINtuition: 6 Ways to Stand Out in the Age of Impatience

Consumer trends can be overwhelming, but they are worth extra attention. One trend that seems to be here to stay is the need for instant gratification.

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Sell More Product: Best Practices in Merchandising and Display

If you want to increase your product sales, pay attention to how you merchandise and display your products. I’m often asked, “What’s the difference between merchandising and display?” My answer is a lot.

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$pa Marketing: The Three Cs of Free Consults

As a spa, salon or med spa owner/employee, I’m sure you’re familiar with free consults. Hopefully, you’re already doing them, because nothing speaks louder than free to potential customers. But consults should be so much more than just a service provider’s dog-and-pony show.

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Retail Still Challenging for Spa Owners

JMPankey Partners released its Spa Insight Survey for 2016, showing a quick snapshot of spa owners' greatest challenges and business goals for the year.

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Prepare to De-humanize Spa Retail

When it comes to spa retail, most of us think the more personable, the better. But what if we are wrong? A new report by Mintel suggests that 45% of beauty consumers prefer to search for product information in-store on their mobile device rather than ask for assistance from a sales associate.

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SKINtuition: Motivate Millennial Staff

One of the challenges I hear is how to find, motivate and hold onto millennial staff. To turn this trial into a triumph, it helps to know what makes the millennial mind tick.

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#10Things to Learn Right Now

Our industry is evolving, and it’s time to challenge yourself to explore something new. We are happier skin therapists and deliver better service when we are constantly learning. Here are #10things to learn right now.

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Face & Body Midwest 2016: Practical Application of Spa Education

Face & Body Midwest, set to take place on Mar. 12–14, 2016, in Chicago, is featuring an Advanced Education Program that offers the latest research, treatments, business practices and scientific knowledge that this industry has to offer.

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Increasing Value to Stay Competitive

Become more competitive by setting the bar higher for your spa with multi-benefit treatments, wellness beverages, better retail, add-ons, staff training and clear communication. Taking these extra steps and focusing on the details will play off in the long run by meeting client goals and making them want to book again.

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$pa Marketing: Your Inside Scoop on Viral Video

In business, I am all about “catching a virus” and spreading it like crazy. I’m referring to anything that can be shared by one person with another until it catches on and “goes viral.”

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Bring More Love Into Your Services

Your schedule may be busy, and you mind may be somewhere else, but the care you take with a client could translate from a good service to an outstanding service.

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Managing Your Reputation Online

Your present, past and future clients are all spending a massive amount of time online. There are many ways a client’s time online can affect a spa business, but this article will focus on how online reviews can directly affect public perception of a spa and steps managers can take to subside those concerning posts.

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Self-Confidence Motivates People to Beautify

Findings released by GfK from a 22-country survey show that feeling good about themselves is what drives most people to spend time grooming themselves (bathing, shaving, dressing, hair, makeup).

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4 Ways to Set Professional Skin Care Apart

Dermatology Times interviewed esthetician Rita Lee and a few dermatologists to identify the differences between professional and mass market skin care, and these differences are summarized below.

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Top 9 Considerations When Choosing the Perfect Product Partner

To be successful, every skin care practice has to have a combination of well trained, educated, skilled and personable staff; a welcoming environment; and a combination of professional treatments and at home skin care products that provide extraordinary results to draw clients back to your location.

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