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Retail
Reflections: Selling Sun
This issue of Skin Inc. helps estheticians successfully sell sun care protection, along with SPF products.
Marketing
How Too Sell Like an Influencer
Estheticians and skin care professionals are becoming the new professional influencers at the forefront of the skin care sector.
Retail
Successfully Selling Sun Protection
This article will discuss ways to enhance retail sales of sun protection products through your consultation, how to incorporate discreet sales techniques throughout the service and closing techniques to “seal the deal.”
Customer Service
Should Your Clients Keep a Skin Care Journal?
Skin care journals can solve the problem of missing details in the treatment room and make for more targeted results.
Finance
Touchless Tech Is Taking Over the Spa Industry
The pandemic has caused the professional wellness and beauty industries to amp up its use of touchless technology, keeping staff and clients safe during appointments from start to finish.
Marketing
10 Best Practices for a Profitable Spa Website
As part of GSN Planet's Online Marketing for Spas webinar series, Universal Companies VP of marketing Camille Tillman taught attendees 10 best practices for using their website to draw in clientele.
Industry News
Face & Body Goes Virtual, Adds Medical Aesthetics for 2021
Face & Body will go digital for 2021. The virtual event will take place on May 23-26, 2021 with help from our sister brand, MedEsthetics.
Marketing
Inclusivity with Custom Cosmetics
Until quite recently, the beauty industry’s “one size all fits few” approach went unquestioned. Thankfully, times are changing.
Finance
#10Things To Shape Your 2021 Experience
Many of us have had a dramatic shift in our businesses. Everyone in our industry has gone into what I call “hustle mode.”
Customer Service
Spa Space Smart Technology Transforms Spa Management
Spa Space, a new technological solution that streamlines spa management, is currently in beta testing in the southeast U.S.
Marketing
Refresh your Hands & Feet Menu
By taking the time to refresh your menu, you are refreshing your business. Here's how to update your hands & feet menu.
Marketing
$pa Marketing: 30-60-90+ Days to Success
Louis Silberman, CEO of National Laser Institute shares his top tips for 30-60-90 day marketing plans.
Finance
3 Ways to Future-Proof Your Spa
The keys to recession proofing an organization is the ability to incorporate technology, creativity and community on a continuous basis.
Customer Service
A Unique 2020 Holiday Season
COVID-19 may be responsible for the cancellation of many big holiday events this year, but it doesn’t have to cancel out your holiday spirit!
Customer Service
#10Things That Create Holiday Cheer (and Cash)
How can we keep the holiday spirit during this “new normal?” Here are #10things you can do to create holiday cheer and cash flow.
Retail
$pa Marketing: Why Buy From YOU?
As a service provider and/or business owner, you owe it to yourself (and your livelihood!) to continually invent creative ways to persuade customers to buy from YOU rather than your competitors.
Marketing
8 Tips For Writing A Social Media Post That Converts
Having trouble with engaging your audience on social media? We have just the tips for you!
Marketing
Skin Care Social 101
The world's current climate has made social media more popular than ever before, so see how you can boost your business using social media.
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