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Industry News
79% of Spa Professionals Are Seeing More Male Clients
In our recent poll, we discovered that 79% of our audience are seeing more men enter into their spa. So the question remains...how are you handling this clientele?
Treatment
3 Refreshing Island Sourced Services by Fiji's Kui Spa
VOMO's Kui Spa in Fiji introduced a new treatment menu that features restorative island-sourced ingredients, such as Nama Seaweed from Yasawa Islands and VOMO's own island harvested coconut oil.
Men
Achieving Brow Potential With Men
Men are starting to see the true value of having a great set of brows no matter their age, lifestyle or career choice, and they are ready to bring their brow game to the top of their self-care list.
Men
More Men In The Spa
Educating male clients on their unique skin type while offering product and routine recommendations, will help turn new and existing male clients into loyal fans.
Men
Protocols in Practice: Men
We have gathered four brands that shared their men's treatment protocols for us to feature in our digital magazine.
Men
Benefits of Beard Oil
Beard oils, with active ingredients like vitamin C, vitamin A, biotin and vitamin B12, will rehydrate and nourish the beard and skin underneath, promoting skin health and preventing in-grown hairs, according to Healthline.
Trends
Trending: The Boom in Male Grooming
Men, especially gen Z and millennials, are taking a bigger interest in self-care, pampering and spa days. It's safe to say that the male grooming industry is booming.
Men
5 Trending Skin Care Ingredients for Men
Mensxp has created a list of the top 5 trending ingredients with a trend of soothing or brightening the skin.
Men
Grooming Tips for Men 50+
Help clients 50+ look their best with these skin and grooming tips.
Men
Protocols in Practice: Men
Skin Inc. has gathered 8 brands that shared their relaxing ritual treatment protocols for us to feature in our digital magazine.
Industry News
Spa Snapshot: ManCave Atlanta
Owner of ManCave Atlanta, Darnika Platt, sat down with Skin Inc. to share some insight into crafting male treatments, as well as what it takes to design a space that invites men to keep coming back.
Trends
Revealed: The Most Searched For Men's Grooming Questions
The most searched male grooming questions of 2020 were revealed.
Trends
2020 Men's Grooming Trends
Trendalytics shared the top trends in men's grooming, skin care and cosmetics for 2020.
Marketing
Building Male Clientele
With the advent of the metrosexual trend, more men aren't afraid to put an effort into their appearance and be viewed as less “manly.” However, they still need guidance on how to care for their skin, which provides an opportunity to spas.
Men
The Business of Men
Learn how to focus on your male clients and show them how they deserve just as much self care, love and appreciation. See how male skin is different from female skin.
Men
Bring In The Men
Men can be your best clients and we've got all the ways you can maximize on these diamonds in the rough.
Men
Creating the Male Facial
Men are growing in the spa industry, and they are really understanding the importance of taking care of themselves and their skin. Thus, it is important for spa professionals to understand how to engage, treat and bring in this client market.
Men
5 Things Men Want [In Skin Care]
Every few years there are male skin care campaigns with slogans like “real men take care of their skin” suggesting that it is universally thought that men relish looking as rough and aged as possible to maintain their masculinity. Statistics show that men are going to the spa and taking care of themselves, so all you have to do is bring them in and show them results.
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