Achieving Brow Potential With Men

In the beauty industry, the highest compliment we all love to hear is “You have great brows.” The brow beauty trend obsession has long been focused on women’s facial features, however, the tides are changing. Men are starting to see the true value of having a great set of brows no matter their age, lifestyle or career choice, and they are ready to bring their brow game to the top of their self-care list. They have started to notice the statement the brows can make, and they are more aware of the friend or family member who seems to possess more charm, sex appeal, or what I call the “feature attraction” by having a great set of brows. Consider celebrities such as Chris Pine, Joe Jonas, Drake or George Clooney. Brows that frame the deep-set eyes of a man can really draw you into his alluring gaze. And by the most recent numbers, the percentage of men looking for brow services is doubling every year.

There are many beauty professionals now starting to focus their service offerings for men’s beauty needs, including brow services such as a full menu of brow grooming offerings. There are some barbers focusing on an exclusive men’s brow menu. Brows for men are often puzzling, as the male client has no idea what to do with them and the beauty professional may not have put in much time or focus on the men’s brow features.

Brow Potential

The most important thing to understand regardless of where your male client might be in his brow journey is that cultivating beautiful brows often times is a process, not always instant gratification. Any brow expert can tell you that sometimes there needs to be a period of time where the male client does not let anyone touch their brows, so the brow expert can see how much brow potential he may have. Many men or their hair stylists may have just quickly take a razor trimmer to do a brow trim and clean up.

As a brow pro myself, I always appreciate when clients can just give their brows growth time, and I encourage them to use a lash and brow growth serum to “fertilize” those brow hairs that might be dormant from over-tweezing or over-waxing.

Since there are multiple growth phases of hair, every hair that has been removed may need six weeks to regenerate. So, during the grow out phase, there should be a clear rule of put away the tweezers. The grow out phase could be a good three to six months. This is why it is best for clients to leave brow hairs alone in between appointments, as they tend to tweeze too frequently, removing hairs that are not what you initially removed. This can lead to an inconsistent brow shape, delaying their ultimate brow potential. The idea of allowing as much hair to grow in for a brow shape is more about biology than artistry. Many clients just tend to overdo it with the best of intentions, but much to their chagrin, they can easily mess up their biological potential.

Continue reading about achieving brow potential with men in our Digital Magazine...

Jaclyn Peresetsky is an esthetician and owner of Skin Perfect Wellness Spa. She is known as the go-to expert in the greater Columbus, Ohio, area for microcurrent treatments, custom blend makeup, eyebrow design, color theory and custom skin care. She is also the author of "The Power of Your Colors", and she is working on her second book,The Journey to Perfect Skin. She also has a patent-pending color identification system created to better identify unique color characteristics for choosing makeup.