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Section: Treatment > Men
Protocols in Practice: Men
Skin Inc. has gathered 8 brands that shared their relaxing ritual treatment protocols for us to feature in our digital magazine.
Mar 3rd, 2021
Spa Snapshot: ManCave Atlanta
Owner of ManCave Atlanta, Darnika Platt, sat down with Skin Inc. to share some insight into crafting male treatments, as well as what it takes to design a space that invites men to keep coming back.
Mar 3rd, 2021
Building Male Clientele
With the advent of the metrosexual trend, more men aren't afraid to put an effort into their appearance and be viewed as less “manly.” However, they still need guidance on how to care for their skin, which provides an opportunity to spas.
Jul 1st, 2019
The Business of Men
Learn how to focus on your male clients and show them how they deserve just as much self care, love and appreciation. See how male skin is different from female skin.
Jun 24th, 2019
Bring In The Men
Men can be your best clients and we've got all the ways you can maximize on these diamonds in the rough.
Jun 6th, 2019
5 Things Men Want [In Skin Care]
Every few years there are male skin care campaigns with slogans like “real men take care of their skin” suggesting that it is universally thought that men relish looking as rough and aged as possible to maintain their masculinity. Statistics show that men are going to the spa and taking care of themselves, so all you have to do is bring them in and show them results.
Nov 28th, 2018
11 Reasons to Get Behind Dermaplaning
Dermaplaning is a form of exfoliation that has numerous benefits for the skin. See why dermaplaning should become your exfoliation technique of choice.
Jun 6th, 2018
The Highs and Lows of Hormones
Hormones can fluctuate in clients of any gender and age. Knowing and understanding hormonal fluctuations can keep you on top of treating your clients to the best of your ability.
Feb 14th, 2018
Hot and Bothered: Treating Reactive Skin
Reactive skin is an esthetician-coined term that describes skin that shows different types of reactions easily when exposed to certain products, ingredients, treatments or environmental factors.
Dec 1st, 2017
Reflections: Back to Basics
With new beauty innovations and trends being introduced every day, making clients understand the skin benefits of treatments is vital. The September issue of
delves into this and how to get back to the basics.
Oct 3rd, 2017
The Good, Old-fashioned Facial
The human touch can never be replaced. If a simple hug can help protect us from infections, imagine what a good, old-fashioned facial will do for your client's skin.
Sep 13th, 2017
The ‘Pat-Pat’ Method: K-Beauty’s Secret to Success?
Face patting may seem like a new concept, but the method of applying skin care products has been around for years. Similar to the way we pat eye cream around the orbital area, the Korean face patting method allows for great absorption of products.
Aug 16th, 2017
Understanding Male Skin Care Needs: The Challenge of an Evolving Market
Male skin care needs are distinct due to the presence of testosterone. The unique attributes include increased skin thickness, enhanced sebum production and the onset of androgenetic alopecia. The market must evolve to address these needs.
Oct 26th, 2016
Six Steps to Successful Menu Design (BONUS: Men on the Menu)
A spa menu is your calling card stating your spa’s unique identity that differentiates you from the rest. It reflects the spa’s style, the guest’s service expectations and incorporates your personal vision of the spa business.
Sep 21st, 2016
Men: Skin Made Complicated
All men might be created equal, but their skin is not. Professionals may be intimidated by the dominance of men acquiring specialized products, services and treatments, but being knowledgeable can help professionals subdue the fear.
Sep 20th, 2016
Reflections: Keeping It Spicy
In a spa, it is important to regularly take stock of your offering to add to, pare down or amend as necessary. But where do you start?
Sep 9th, 2016
Capturing the Senses of Men
The sense of smell is the only sense that is fully developed at birth, and men are influenced by the sense of smell on a core level.
Sep 1st, 2016
Making Male Clients Loyal
The skin care market is entering a new age when it comes to male grooming. Men comprise up to 50% of spa and salon clientele, and the men’s grooming industry is predicted to reach $21 billion worldwide in 2016.
Aug 31st, 2016
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