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Section: Treatment > Men

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Protocols in Practice: Men

Skin Inc. has gathered 8 brands that shared their relaxing ritual treatment protocols for us to feature in our digital magazine.

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Spa Snapshot: ManCave Atlanta

Owner of ManCave Atlanta, Darnika Platt, sat down with Skin Inc. to share some insight into crafting male treatments, as well as what it takes to design a space that invites men to keep coming back.

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Building Male Clientele

With the advent of the metrosexual trend, more men aren't afraid to put an effort into their appearance and be viewed as less “manly.” However, they still need guidance on how to care for their skin, which provides an opportunity to spas.

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The Business of Men

Learn how to focus on your male clients and show them how they deserve just as much self care, love and appreciation. See how male skin is different from female skin.

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Bring In The Men

Men can be your best clients and we've got all the ways you can maximize on these diamonds in the rough.

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5 Things Men Want [In Skin Care]

Every few years there are male skin care campaigns with slogans like “real men take care of their skin” suggesting that it is universally thought that men relish looking as rough and aged as possible to maintain their masculinity. Statistics show that men are going to the spa and taking care of themselves, so all you have to do is bring them in and show them results.

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11 Reasons to Get Behind Dermaplaning

Dermaplaning is a form of exfoliation that has numerous benefits for the skin. See why dermaplaning should become your exfoliation technique of choice.

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The Highs and Lows of Hormones

Hormones can fluctuate in clients of any gender and age. Knowing and understanding hormonal fluctuations can keep you on top of treating your clients to the best of your ability.

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Hot and Bothered: Treating Reactive Skin

Reactive skin is an esthetician-coined term that describes skin that shows different types of reactions easily when exposed to certain products, ingredients, treatments or environmental factors.

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Reflections: Back to Basics

With new beauty innovations and trends being introduced every day, making clients understand the skin benefits of treatments is vital. The September issue of Skin Inc. delves into this and how to get back to the basics.

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The Good, Old-fashioned Facial

The human touch can never be replaced. If a simple hug can help protect us from infections, imagine what a good, old-fashioned facial will do for your client's skin.

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The ‘Pat-Pat’ Method: K-Beauty’s Secret to Success?

Face patting may seem like a new concept, but the method of applying skin care products has been around for years. Similar to the way we pat eye cream around the orbital area, the Korean face patting method allows for great absorption of products.

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Understanding Male Skin Care Needs: The Challenge of an Evolving Market

Male skin care needs are distinct due to the presence of testosterone. The unique attributes include increased skin thickness, enhanced sebum production and the onset of androgenetic alopecia. The market must evolve to address these needs.

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Six Steps to Successful Menu Design (BONUS: Men on the Menu)

A spa menu is your calling card stating your spa’s unique identity that differentiates you from the rest. It reflects the spa’s style, the guest’s service expectations and incorporates your personal vision of the spa business.

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Men: Skin Made Complicated

All men might be created equal, but their skin is not. Professionals may be intimidated by the dominance of men acquiring specialized products, services and treatments, but being knowledgeable can help professionals subdue the fear.

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Reflections: Keeping It Spicy

In a spa, it is important to regularly take stock of your offering to add to, pare down or amend as necessary. But where do you start?

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Capturing the Senses of Men

The sense of smell is the only sense that is fully developed at birth, and men are influenced by the sense of smell on a core level.

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Making Male Clients Loyal

The skin care market is entering a new age when it comes to male grooming. Men comprise up to 50% of spa and salon clientele, and the men’s grooming industry is predicted to reach $21 billion worldwide in 2016.

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