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29 Results
Type: Article
Section: Treatment > Men
Men
Achieving Brow Potential With Men
Men are starting to see the true value of having a great set of brows no matter their age, lifestyle or career choice, and they are ready to bring their brow game to the top of their self-care list.
Men
More Men In The Spa
Educating male clients on their unique skin type while offering product and routine recommendations, will help turn new and existing male clients into loyal fans.
Men
Protocols in Practice: Men
We have gathered four brands that shared their men's treatment protocols for us to feature in our digital magazine.
Men
Protocols in Practice: Men
Skin Inc. has gathered 8 brands that shared their relaxing ritual treatment protocols for us to feature in our digital magazine.
Industry News
Spa Snapshot: ManCave Atlanta
Owner of ManCave Atlanta, Darnika Platt, sat down with Skin Inc. to share some insight into crafting male treatments, as well as what it takes to design a space that invites men to keep coming back.
Marketing
Building Male Clientele
With the advent of the metrosexual trend, more men aren't afraid to put an effort into their appearance and be viewed as less “manly.” However, they still need guidance on how to care for their skin, which provides an opportunity to spas.
Men
The Business of Men
Learn how to focus on your male clients and show them how they deserve just as much self care, love and appreciation. See how male skin is different from female skin.
Men
Bring In The Men
Men can be your best clients and we've got all the ways you can maximize on these diamonds in the rough.
Men
5 Things Men Want [In Skin Care]
Every few years there are male skin care campaigns with slogans like “real men take care of their skin” suggesting that it is universally thought that men relish looking as rough and aged as possible to maintain their masculinity. Statistics show that men are going to the spa and taking care of themselves, so all you have to do is bring them in and show them results.
Facial
11 Reasons to Get Behind Dermaplaning
Dermaplaning is a form of exfoliation that has numerous benefits for the skin. See why dermaplaning should become your exfoliation technique of choice.
Physiology
The Highs and Lows of Hormones
Hormones can fluctuate in clients of any gender and age. Knowing and understanding hormonal fluctuations can keep you on top of treating your clients to the best of your ability.
Physiology
Hot and Bothered: Treating Reactive Skin
Reactive skin is an esthetician-coined term that describes skin that shows different types of reactions easily when exposed to certain products, ingredients, treatments or environmental factors.
Facial
Reflections: Back to Basics
With new beauty innovations and trends being introduced every day, making clients understand the skin benefits of treatments is vital. The September issue of
Skin Inc.
delves into this and how to get back to the basics.
Facial
The Good, Old-fashioned Facial
The human touch can never be replaced. If a simple hug can help protect us from infections, imagine what a good, old-fashioned facial will do for your client's skin.
Facial
The ‘Pat-Pat’ Method: K-Beauty’s Secret to Success?
Face patting may seem like a new concept, but the method of applying skin care products has been around for years. Similar to the way we pat eye cream around the orbital area, the Korean face patting method allows for great absorption of products.
Men
Understanding Male Skin Care Needs: The Challenge of an Evolving Market
Male skin care needs are distinct due to the presence of testosterone. The unique attributes include increased skin thickness, enhanced sebum production and the onset of androgenetic alopecia. The market must evolve to address these needs.
Marketing
Six Steps to Successful Menu Design (BONUS: Men on the Menu)
A spa menu is your calling card stating your spa’s unique identity that differentiates you from the rest. It reflects the spa’s style, the guest’s service expectations and incorporates your personal vision of the spa business.
Men
Men: Skin Made Complicated
All men might be created equal, but their skin is not. Professionals may be intimidated by the dominance of men acquiring specialized products, services and treatments, but being knowledgeable can help professionals subdue the fear.
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