Treatment > Men | Skin Inc.

Luxury beauty retail counter displaying skincare and fragrance products with neon ring lights and illuminated shelving

We Want to Hear From You! Now’s the Time to Nominate Your Favorites!

Nominate your favorite products, devices and treatments for the Skin Inc. 2026 Readers Choice Awards

Person adjusting glasses while looking in a round mirror with black frame

Handle With Care: Taking Clients From Thinning to Thriving

Close-up of inflamed skin on person's back showing red patches and irritation

Rethinking Compromised Skin: Building Capacity Before Correction

Read the latest issue

Keyara Amorosi | KA Esthetics

Minding Your Business: Keyara Amorosi

Woman with dark hair posing against soft blue background

The Next Frontier in Global Skin Care Trends: I-Beauty

Man having a facial mask at the spa

Tailor Your Menu With These 5 Protocols for Men

Male treatments in the spa

4 Spas With Unique Experiences For Men

male skin care in the spa

Breaking the Stereotype with Men

The modern man has begun to understand that taking care of his appearance and well-being is not a threat to his masculinity, but rather an enhancement of it. It's an acknowledgement that looking good and feeling good are one and the same.

Male with a face mask on at the spa

8 Trends Shaping The Future of Male Wellness

This article explores the future of men’s wellness and spa treatments, looking at emerging trends, innovative therapies, and what lies ahead for this expanding sector.

Sunglasses with lashes on them

6 Summer Brow and Lash Trends

From innovative application techniques, to bold colors and styles, here is a glimpse into some brow and lash trends we anticipate seeing throughout 2024 and into 2025.

Industry Input: Men

6 Tips for Creating Services that Draw In Male Clients

We have gathered expert advice from industry professionals on men's focused treatments, and we are bringing these tips to you.

Questions To Ask Male Waxing Clients

Brozilian Breakdown: 6 Questions to Ask Your Male Clients

Here are the questions you need to be asking your clients before a waxing service.

Spread Joy & Skin Care with These 6 Holiday Treatments

Spread Joy & Skin Care with These 6 Holiday Treatments

We have gathered six brands that shared their holiday protocols for us to feature in our digital magazine.

Study Reveals Men Would Rather Go on a Bad First Date Than Take Care of Their Skin

Men Would Rather Go on a Bad First Date Than Take Care of Their Skin

A survey published by OnePoll, on behalf of CeraVe, aimed to discover men's habits and attitudes towards skin care regimens.

Go Beyond the Shave with Dermaplaning

Go Beyond the Shave with Dermaplaning

DermaplanePro is introducing a Men’s Protocol; a quick course to guide you in the most effective way to work with men’s skin.

5 Protocols Tailored to Men's Skin Care Concerns

5 Protocols Tailored to Men's Skin Care Concerns

We have gathered five brands that shared their men's protocols that include video demonstrations for us to feature in our digital magazine.

How to Curate Holistic Treatments Designed for Men

How to Curate Holistic Treatments Designed for Men

By connecting the dots for men on how their skin applies to the rest of their lifestyles, they can then make decisions to align their holistic goals.

How to Remove Gender Exclusivity in Hair Removal Services

How to Remove Gender Exclusivity from Hair Removal Services

As hair removal and waxing play a more central role in overall health and wellness, how can providers make sure they are reaching and appealing to all possible customers?

79% of our audience is seeing more men in their spa.

79% of Spa Professionals Are Seeing More Male Clients

In our recent poll, we discovered that 79% of our audience are seeing more men enter into their spa. So the question remains...how are you handling this clientele?