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We live in an era that prioritizes self-care and wellness at an ever-increasing rate. This prioritization includes more people taking time daily to incorporate wellness and skin care rituals into their routines at home, as well as scheduling professional services at the spa more frequently—particularly men. According to iSPA’s ongoing research through Consumer Snapshot Studies, 47% of spa attendees are men, making them just as critical to the success of our spa businesses as women.1

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