Search Skin Inc.

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$pa Marketing: Making Money with Pay-per-click Advertising

Pay-per-click advertising can become very expensive very quickly, but when correctly targeted, you can use as an advertising tool to make money instead of spending it.

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Faux Experts On The Rise

Take Back Your Retail Sales from the Fake Beauty Experts. Show your clients why you know what you're talking about and should be their trusted source for their skin care needs.

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Find Financial Success With a Spa Audit

Conducting a spa audit is astronomically important to learn where you could be saving money in your spa and where you're wasting it. Here are some typical spots where spas drain their money.

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Top 3 Bridal Services To Market

There are three top services that I recommend both men and women receive professional guidance on in the months leading up to the wedding day. I suggest booking each of these services monthly, for a minimum of three months, prior to the big day.

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$pa Marketing: Calendar Your Way to Success

If you're finding your lacking in marketing success you could simply be missing a calendar...like a big one. See how writing down your goals could actually be the key step you're missing in your marketing routine.

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$pa Marketing: Staying Connected with Clients

There are dozens of ways to stay connected with clients that can boost sales without breaking the bank.

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Getting Celebrities To Work For You

A lot has changed in the industry over the years, including the types of people that spas and brands should look for to endorse them. Thanks to social media there has been an explosive growth in celebrities becoming the top influencers.

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Merz Calls for Women to X Out Judgment with Ad Campaign

Merz Americas has started a new advertising campaign that is geared toward encouraging women to X out judgment and take care of themselves on their own terms.

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The 5 Ps of 5 Star Ratings

Mastering the art of receiving a 5-star rating can be broken down into a 5 p system. Learn this system and see how 5 Ps can make a big difference on your spa rating.

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Selling is Influence: Nothing More, Nothing Less

Successful selling is an essential piece to any business, but before selling anything you need to know how to positively influence a conversation. These tips will have you selling like crazy in no time.

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Owning Your Retail

Retail is so vital and important, so if you want to boost yours you have to learn how to own it. This article outlines ways you can master the art of providing excellent retail that your clients will be begging to buy.

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$pa Marketing: Light It Up with Holiday Advertising

Clients need motivation to hop into buying mode; if you want them to share the excitement of what you’re offering (and get them to share their pocketbooks), you have to motivate them.

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5 Things Men Want [In Skin Care]

Every few years there are male skin care campaigns with slogans like “real men take care of their skin” suggesting that it is universally thought that men relish looking as rough and aged as possible to maintain their masculinity. Statistics show that men are going to the spa and taking care of themselves, so all you have to do is bring them in and show them results.

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7 Ways to Increase Your Nail Revenue

Increasing your revenue might be at your very fingertips...literally. Putting extra effort in your nail and hand treatments can be the perfect add ons to boost money. See how.

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THEN & NOW: Educated Experts

So many advancements have come and gone in the last 30 years, so it's time to brush up on some good ol' fashioned treatments that remain important today.

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$pa Marketing: Raise Your Website Ranking with SEO

Fasten your seatbelts, because I’m going to tell you how to take your organic marketing efforts to the moon like an Elon Musk space rocket—for free.

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Tis’ the Season to Host a Sparty!

Hosting a sparty is always going to be fun, but hosting one around the holidays is a great business opportunity. However, you have to plan the party if you want it to actually go well.

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Making Your Festive Décor Fresh

The holidays are right around the corner, which means 'tis the season to get festive with your decorations. Check out these hot tips on how to make your spa look elegantly decorated this holiday.