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Body
Is Your Spa Flu Ready?
Make your spa come out on top during this unruly flu season. These steps and ideas will help you show your clients that the thing they really need during this season is a spa day.
Physiology
The Acne Depression Connection
A study in The British Journal of Dermatology investigated just that, finding an increased risk of developing major depression for people who suffer from acne.
Staff
Diversity is Good Business: Treating the Transgender Client
Approaching, understanding and reassuring your transgender client is essential to making them feel comfortable in your spa. This article dives into the best practices for how to treat your transgender clients.
Customer Service
The Staff Connection to Client Retention
Is your team driving clients away from your spa?
Spa Executive
provides insight regarding the top pet peeves that could be keeping your clients from returning.
Marketing
Money-Making Marketing Strategies
"The difference between marketing and advertising is that for marketing you have to get off your butt to get the money."
Customer Service
3 Tips for Dealing with Clients with Self-image Issues
Sandra Dubose, who has alopecia areata, shared the story of her life and struggles and offered advice to those working in the salon and spa industries on dealing with clients struggling with self-image issues.
Industry News
The Esthetician's Guide to Outstanding Esthetics
What steps are you willing to take to bring your esthetic journey to the next level? Becky Kuehn, Mary Nielsen, Melinda McHenry and Maxine Drake discuss their career-changing experiences and how they can impact you.
Customer Service
5 Ways to Help Drive Service and Retail Sales in Spas
Five missing pieces that have a major impact on driving service and retail sales in spas and how to fix them.
Retail
How and Why You Should End a Guest's Experience with Retail
At
Skin Inc.'s Face & Body
Midwest spa expo and conference, Susanne Loehr, national educator at Ilike Organic Skin Care, spoke with attendees about overcoming the uneasiness and why it is important to encourage home skin care.
Industry News
Reflections: Pearls of Wisdom
In honor of
Skin Inc.
's 30th anniversary in 2018, we will be celebrating the people, brands and businesses that got us here and make this industry so great.
Marketing
20 Instagram Marketing Tips for Spas
Marketing your spa on
Instagram
can be an easy way to advertise to your clientele. Follow these tips and tricks to get started on creating a compelling
Instagram
platform.
Staff
#10Things to Strive For In 2018
New year, new goals! Deedee Crossett lists #10Things to consider adding to your strategic plan for 2018.
Industry News
Kohler Waters Spa Expands in 2018
Kohler Waters Spa has announced plans to expand Destination Kohler in an effort to better accommodate guests and provide revamped services.
Customer Service
The Potential of Your Presence
How mindful you are of your client’s energy and how you manage your personal presence may determine if your client rebooks a next session with you, purchases products or even whether or not they give you a positive online review.
Hair Removal
5 Steps to Big Bucks From Brows
Eyebrow products continue to be the top-selling items in the prestige beauty sector of color cosmetics. A brow service should always entail more than just waxing the brows, and you can set yourself apart from your competition with a complete service.
Marketing
3 Ways to Boost Your Spa Business in 2018
From social media to no-cellphone policies to retail strategies, spas have more tools than ever to offer their clients experiences that will keep them coming back and spending more.
Industry News
CIDESCO Extends Free Membership to 2018
CIDESCO has announced it will extend its offer of free membership for beauty salons and spas in 2018, which includes benefits such as global networks of professionals and a certified logo to add to marketing materials.
Staff
Massage Envy Partners with RAINN to Create New Safety Measures
Massage Envy has partnered with RAINN to advise the brand in implementing strong safety and support standards as well as recommending changes.
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