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13 Ways To Get and Keep More Clients

A critical part of any business plan is a detailed strategy outlining how you plan to attain those goals.

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Stories Of Success... Maritza Rodriguez

Skin Inc. sat down with Rodriguez to discuss how to use marketing to separate you from your competitors, a new era of spa services and what Pevonia has planned for 2022.

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Stories Of Success... Stephanie Lane

Lane sat down with Skin Inc. to discuss how she maintains her expertise by listening and learning from all those around her, leading by example and by being self-proclaimed “information vampire.”

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$pa Marketing: 8 Steps for Crushing the Consult

As prospective clients are making buying decisions, it’s very important for you, the service provider, to care for them in just the right way. Let’s dive in to crushing the consult!

Montague-King loves experimenting in the lab.

Magic in the Lab

Skin Inc. sat with the legendary Danné Montague-King to chat about his life’s work.

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Ask The Esty... With Deedee Crossett

Industry pro, Deedee Crossett, will answer your burning questions about the industry every month.

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7 Ways To Be The Expert

The only way you can grow and stand in your power is to market yourself as the only option for your clients. Here's how to market yourself as the expert you are.

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Build A Brand That Attracts Your Ideal Clients

In this article, we’ll explore how to build a brand that attracts your ideal clients. These strategies work for spas with a large staff, as well as sole proprietors running a one man show.

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#10Things To Respond To Unhappy Clients

This month we are discussing the #10Things to do when responding to an unhappy guest.

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$pa Marketing: Curating Content for More Clients

Consistently curate your content so that it’s fresh, interesting, and offers something of value to the viewer.

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$pa Marketing: Networking to Rev Up Revenue

Networking is not only about increasing sales; it’s about enriching your experience in your professional community.

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#10Things Not To Do On Your Spa Menu

There are a lot of things you can do with your spa menu, so this column will discuss the things you shouldn’t do.

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$pa Marketing: 6 Training Tips for Front Desk Perfection

With just a few tweaks in your typical front desk routine, you can easily add significant sales to your bottom line—no pushy sales tactics required.

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Pivoting Your Spa Biz Strategy

Now it’s time to get back to business, but how do we market our services during a time when people are afraid of close personal interaction?

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The Power of Persistence

Persistence is a powerful tool that each of us has at our disposal. It is the choice that we make whether to implement it—or not.

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$pa Marketing: What’s Your Follow-Up Plan?

Here's why you should have a follow-up system in place for both prospective and existing customers.

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Mastering #Hashtags

In this article, you will learn to determine the type of posts that work best for your business, where to place hashtags in your post and how to measure if your hashtags are working.

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Image Is Your Business

In the professional beauty industry, you are only as good as your last client. We expect our clients to be a walking, talking “visual advertisement” for us, but are we holding up our end of the bargain?