The Power of Persistence


One of the things I regularly talk about in my marketing seminars is persistence. So many people struggle with this and unfortunately it’s one of the biggest reasons why businesses fail. Because let’s face it—dreaming about your goals is the fun part, but without the ability to see them through, dreams are only that.

The great thing about persistence, though, is that it doesn’t have to be something you’re born with. Yes, some of us are naturally more persistent (some might say stubborn) than others, but like resilience, it’s something you can easily teach yourself. Let’s take a closer look.

Persistence Is A Practice

A quote that really resonates with me is “97% of the people who quit too soon are employed by the 3% that never gave up.” Bingo! And I would add to that, “the 3% who train themselves to think positively.” I believe that persistence begins not with what we do; it begins with what we say, to ourselves and others. Phrases like “I tried, but…” and “It’s impossible…” and “Maybe I’m just not lucky enough to be successful…” are poison to the power of persistence.

I’ve been in this business for over 17 years (and have experienced my own failures, more than once) and I’m here to tell you, anything can be monetized, and anyone can be successful, if only they don’t give up. Remember, J.K. Rowling was famously rejected 12 times before finding a publisher for Harry Potter.

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Louis Silberman

Louis “The Laser Guy” Silberman is CEO of National Laser Institute, a national cosmetic laser and medical esthetic training center founded 17 years ago and owns medical spas in Scottsdale and Dallas. He’s the author of Make It Happen Online and a motivational marketing speaker. Silberman created the sixth most visited health/beauty website and was a semi-finalist for the Ernst & Young Entrepreneur of the Year Award 2014. Contact him at [email protected].

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