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Marketing
Reflections: Social Skin
Social media allows us to cost-effectively market to potential clientele, to easily keep up with the latest skin care trends and to maintain connections with industry peers, but at what cost?
Customer Service
#10Things That Bring Customer Service Back
Here are #10things we can do to bring the “service” back to our industry.
Marketing
Amplify Your E-mail Marketing
Sending e-mails is a great way to stay connected to our clients. Particularly right now, our clients are looking to us for inspiration, information and education!
Customer Service
Combating The Age of Artificial Beauty
How do we support our clients in a time when popular media is feeding them distorted images of beauty? Read this article to find out what exactly our clients are facing before learning what you can do to combat it.
Customer Service
Speaking Teen for a Long-term Win!
This year a timely opportunity to tap into the teen market by learning how speak to teens in a way that is relevant and engaging.
Wellness
Mindful Touch Masking
With just a few small adjustments in your mask application technique, you can have a massive impact on how it feels to your client, enhancing their sensory experience.
Facial
Reflections Acne Answers
When it comes to acne, while we may not have all the answers, we have many of them, and it is our job as skin care practitioners to use all the answers we have to help clients when they have questions.
Retail
Transform Your Business with Private Label Skincare
Launching a private label skincare line can be a transformative, profitable move for estheticians, spas, and medical practices. We make it easy with low minimums, education, marketing, and graphic support.
Marketing
8 Top Tips for Networking
This article focuses on helping estheticians create a career network that’s filled with professionals and entrepreneurs with whom they share common connections and/or interests.
Body
The Neck’s Best Thing
Estheticians can encourage clients to be proactive to the visible signs of aging on the neck and chest, through professional treatment and their expertise.
Customer Service
Resolving Conflict
All conflicts can usually be handled with a combination of established protocols, a calm demeanor, ears that listen and and a healthy dose of grace. All of these need to be communicated and practiced by the top leadership of any business.
Industry News
Upgrade Your Skin Knowledge at Face & Body Virtual
Skin Inc. and MedEsthetics can’t wait to combine our two audiences for four days of knowledge, techniques, specials and fun at Face & Body Virtual, May 23-26, 2021.
Retail
Reflections: Selling Sun
This issue of Skin Inc. helps estheticians successfully sell sun care protection, along with SPF products.
Customer Service
The Art of the Virtual Consult
Virtual skin consultations can make an impact without the client even walking into our spas.
Retail
Successfully Selling Sun Protection
This article will discuss ways to enhance retail sales of sun protection products through your consultation, how to incorporate discreet sales techniques throughout the service and closing techniques to “seal the deal.”
Customer Service
#10Things To Perfect the Consultation
This month’s #10things is focused on the consultation. Here are #10things you can do this month to “get lucky” and avoid March madness.
Regulatory
Sterilization, Sanitation and Disinfection
Infection control is important in maintaining a safe environment for staff and clientele by reducing the risk of the potential spread of disease.
Finance
Reflections: Starting Fresh
In this issue of Skin Inc., you will find tools to help get your spa in order and only keep the things that bring you joy.
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