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Marketing
Inclusivity with Custom Cosmetics
Until quite recently, the beauty industry’s “one size all fits few” approach went unquestioned. Thankfully, times are changing.
Finance
#10Things To Shape Your 2021 Experience
Many of us have had a dramatic shift in our businesses. Everyone in our industry has gone into what I call “hustle mode.”
Customer Service
The Key To Better Client Consultations
Every esthetician can go from being ‘an esthetician’ to being ‘my esthetician’ by taking extra care and time in their first meeting with a client.
Customer Service
The Connection Between Beauty and Care for Seniors
Now more than ever, estheticians need to educate themselves in how to bridge the connection between beauty and how to care for seniors.
Customer Service
4 Questions To Ask Before You Bring in Body Devices
When choosing a device for body treatments, there are many factors that are important to keep in mind to decide what works for your business.
Trends
#10Things Clients Want From Doctors to Look Better Online
The “virtual life” looks like it is here to stay. Here are #10Things patients are requesting as a result of the “Zoom Boom!”
Customer Service
3 Steps to the Perfect Device Purchase
New packaged technology allows practices to expand their service offerings, increase their market share and provide advances in clinical outcome.
Customer Service
Reflections: Holiday Happy
I’m not going to sugar coat it, this holiday season is going to be different, but different isn’t always bad.
Finance
3 Ways to Future-Proof Your Spa
The keys to recession proofing an organization is the ability to incorporate technology, creativity and community on a continuous basis.
Customer Service
A Unique 2020 Holiday Season
COVID-19 may be responsible for the cancellation of many big holiday events this year, but it doesn’t have to cancel out your holiday spirit!
Customer Service
#10Things That Create Holiday Cheer (and Cash)
How can we keep the holiday spirit during this “new normal?” Here are #10things you can do to create holiday cheer and cash flow.
Retail
$pa Marketing: Why Buy From YOU?
As a service provider and/or business owner, you owe it to yourself (and your livelihood!) to continually invent creative ways to persuade customers to buy from YOU rather than your competitors.
Customer Service
#10Things to Ask Your Clients After Quarantine
Get to know your clients through these open ended questions and by intently listening.
Customer Service
The Glow-Getter’s Guide for Millennial Clients
Millennials are starting to take skin care seriously. It is important to understand how this age group feels about wellness and personal care.
Industry News
Reflections: Fare-Wellness
From now on, Skin Inc. is all about skin and spa operations!
Body
5 Steps for Better Sleep
Getting enough sleep is extremely important. There are plenty of methods to recommend to your clients, and for yourself that will help you to sleep.
Customer Service
Talking Anti-Stress in the Spa
Learn how stress effects the skin and the body, and how to address client stress in your spa.
Staff
Make Yourself (and Spa) Pandemic Proof
The industry has been forever changed by COVID-19, and the changes may be far from over. Make sure your spa is ready for all curve balls.
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