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Section: Business > Marketing
Industry News
Learn Spa Business Tips, Tools & Strategies at Face & Body Virtual
Face & Body Virtual on May 23-26, 2021 will feature multiple business classes that teach strategies, tools and tips for spa success from industry pros.
Marketing
8 Top Tips for Networking
This article focuses on helping estheticians create a career network that’s filled with professionals and entrepreneurs with whom they share common connections and/or interests.
Industry News
Upgrade Your Skin Knowledge at Face & Body Virtual
Skin Inc. and MedEsthetics can’t wait to combine our two audiences for four days of knowledge, techniques, specials and fun at Face & Body Virtual, May 23-26, 2021.
Marketing
The Best Ways to Engage With Your Spa's Social Media Followers
Two social media experts provide their insights as to how a spa can best interact with its social media followers to benefit business.
Customer Service
Genbook Wins 2020 App of the Year
The Best in Biz Awards has recognized Genbook as its 2020 app of the year.
Industry News
Ishga and Cutitronics Bring Digital Skin Care to Spas
A new technology will allow spas to recommend skin care and optimize results between treatments.
Retail
Reflections: Selling Sun
This issue of Skin Inc. helps estheticians successfully sell sun care protection, along with SPF products.
Marketing
How Too Sell Like an Influencer
Estheticians and skin care professionals are becoming the new professional influencers at the forefront of the skin care sector.
Retail
Successfully Selling Sun Protection
This article will discuss ways to enhance retail sales of sun protection products through your consultation, how to incorporate discreet sales techniques throughout the service and closing techniques to “seal the deal.”
Customer Service
Should Your Clients Keep a Skin Care Journal?
Skin care journals can solve the problem of missing details in the treatment room and make for more targeted results.
Finance
Touchless Tech Is Taking Over the Spa Industry
The pandemic has caused the professional wellness and beauty industries to amp up its use of touchless technology, keeping staff and clients safe during appointments from start to finish.
Marketing
10 Best Practices for a Profitable Spa Website
As part of GSN Planet's Online Marketing for Spas webinar series, Universal Companies VP of marketing Camille Tillman taught attendees 10 best practices for using their website to draw in clientele.
Industry News
Face & Body Goes Virtual, Adds Medical Aesthetics for 2021
Face & Body will go digital for 2021. The virtual event will take place on May 23-26, 2021 with help from our sister brand, MedEsthetics.
Marketing
Inclusivity with Custom Cosmetics
Until quite recently, the beauty industry’s “one size all fits few” approach went unquestioned. Thankfully, times are changing.
Finance
#10Things To Shape Your 2021 Experience
Many of us have had a dramatic shift in our businesses. Everyone in our industry has gone into what I call “hustle mode.”
Customer Service
Spa Space Smart Technology Transforms Spa Management
Spa Space, a new technological solution that streamlines spa management, is currently in beta testing in the southeast U.S.
Marketing
Refresh your Hands & Feet Menu
By taking the time to refresh your menu, you are refreshing your business. Here's how to update your hands & feet menu.
Marketing
$pa Marketing: 30-60-90+ Days to Success
Louis Silberman, CEO of National Laser Institute shares his top tips for 30-60-90 day marketing plans.
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