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Section: Business > Marketing

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Build A Brand That Attracts Your Ideal Clients

In this article, we’ll explore how to build a brand that attracts your ideal clients. These strategies work for spas with a large staff, as well as sole proprietors running a one man show.

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$pa Marketing: Curating Content for More Clients

Consistently curate your content so that it’s fresh, interesting, and offers something of value to the viewer.

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Getting Social For The Holidays

Here are five steps you can take to create an amazing holiday promotion.

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How Proximity Engagement Can Boost Customer Loyalty

How do you build loyalty, deepen retention, and strengthen relationships with existing customers? One strategy is by leveraging proximity engagement marketing.

Indigo Spa celebrated its grand opening in Vermillion, S.D., with speeches, giveaways, and a tour of the new day spa, according to The Volante.

Indigo Spa Celebrates Grand Opening

Indigo Spa celebrated its grand opening in Vermillion, S.D., with speeches, giveaways, and a tour of the new day spa, according to The Volante.

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Miraval Berkshires Hosts Dennis Gross, Thought Leader Weekend

Miraval Berkshires had a thought leader event September 17-19 hosted by dermatologist Dennis Gross, M.D., offering skin consultations, customized regimens, a special guest lecture and a trunk show.

Honey Bunz Organic Day Spa celebrated its 12th anniversary with prizes, specials on products and an ice cream truck.

Honey Bunz Celebrates 12th Anniversary

The day spa celebrated its 12th anniversary with prizes, specials on products and an ice cream truck.

Sirius Day Spa collaborated with the Sunshine Kids to provide children battling cancer and their siblings a day at the spa, according to an article from Your Observer.

Sirius Day Spa Provides Sunshine Kids With Spa Experience

Sirius Day Spa collaborated with the Sunshine Kids to provide children battling cancer and their siblings a day at the spa, according to an article from Your Observer.

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$pa Marketing: Networking to Rev Up Revenue

Networking is not only about increasing sales; it’s about enriching your experience in your professional community.

Biologique Recherche treatments are offered in both 60 and 90-minute increments, with prices starting at $220.

Hotel Ivy Announces Partnership With Biologique Recherche

Biologique Recherche treatments are offered in both 60 and 90-minute increments, with prices starting at $220.

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Dolly Monroe Beauty Academy Investing In Education

The academy is celebrating surpassing $1 million in revenue by investing money into students' education through renovations, enhanced curriculums and scholarships.

The partnership will bring Wild Air Skincare products and treatment to the Cascade Spa location in Meredith, NH.

Wild Air Skincare Partners with Cascade Spa

The partnership will bring Wild Air Skincare products and treatment to the Cascade Spa location in Meredith, NH.

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Oncology in the Spa Menu

Your services need to be enticing to clients without a cancer diagnosis, plus to those with a cancer diagnosis.

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Should You Adjust Your Prices? The Pandemic Perspective

Leave it to a pandemic to force us all to become uncomfortable and give us opportunities to refresh our perspectives, and knock the dust off our spa menus and offerings.

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#10Things Not To Do On Your Spa Menu

There are a lot of things you can do with your spa menu, so this column will discuss the things you shouldn’t do.

Electrolysis uses electrical needle epilation to permanently remove unwanted hair on any area of the body and is available across the full spectrum of skin and hair colors.

Southern Sugaring Adds Electrolysis Support of Trans Community

Electrolysis uses electrical needle epilation to permanently remove unwanted hair on any area of the body and is available across the full spectrum of skin and hair colors.

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10 Steps to Instagram Success for Med-spas

Connect with your dream clients and keep regulars engaged. Transform your business with Instagram. Learn how to create a thriving Instagram community for your med-spa with this simple guide.

The school opened with 17 students in the cosmetology program and is accepting full and part-time students for its cosmetology, esthetics and instructor programs.

Hogan Beauty Institute Opens Campus in Troy, Ala.

The school opened with 17 students in the cosmetology program and is accepting full and part-time students for its cosmetology, esthetics and instructor programs.

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