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Section: Business > Marketing
Marketing
How Beauty Professionals Can Translate Social Media Trends into Career Engagement
For beauty professionals, it's all about how you approach social media trends and their application to benefit the workforce and organization as a whole.
Marketing
$pa Marketing: Ready, Set, Market!
While today’s version of marketing is very different from even a decade ago, the opportunities to connect with potential clients (and friends) is tremendous. Use it to your advantage.
Polls
The Hype Behind Holiday Spa Treatments
The holidays always bring on a medley of changes, in trying new things to reel in new and existing customers during the busy time of year. But do you like to add holiday spa treatments to your menu?
Polls
TikTok vs. Instagram: Finding Spa Education on Social Media
Social media is unavoidable when it comes to marketing in any industry. The question is though, which platform provides better educational content, and which is just more fun to watch?
Customer Service
8 Tips To Perfect Holiday Prepping
Making sure to do some pre-planning on your offerings, promotional deals and marketing strategies can help you maximize what you offer your clients and your holiday profits.
Marketing
$pa Marketing: Using Client Testimonials to Boost Your Biz
Client testimonials are an excellent way to build your business, create loyalty among customers and boost your bottom line. Go get ‘em!
Marketing
5 Ways to Show Up On Social Media
Social media is in a constant state of change, so make sure you're up-to-date on how to stay on top of growing a following.
Marketing
Alma Lasers Partners with Kate Hudson on 'Beyond The Trend' Campaign
The campaign aims to guide the public on the significance of reliable aesthetic solutions over passing trends by featuring Hudson illustrating bizarre aesthetic trends as well as actual trends that people naturally encounter on social media.
Marketing
Making a Profit Using Social Media Platforms
Running a beauty business is hard and time-consuming work. It helps if you get the most output from the hours you work. In this article, I teach you how to know if your social media is working for you.
Marketing
Pure Fiji's Philanthropic Initiatives Support Communities in Crisis
Pure Fiji has initiated and supported numerous charitable projects in recent years with a focus on environmental conservation, education, healthcare and socio-economic development.
Polls
Are You Confident In Your Social Media Presence?
Social media is the wild west of marketing, but mastering it can be the difference between success and great success.
Marketing
$pa Marketing: Comfy or Complacent?
Whether you work for yourself or someone else, avoiding complacency isn’t just about being forward-thinking. It’s about creating a plan to incorporate that mindset into your business.
Marketing
Top 3 Marketing Challenges for Spa Pros
Let's tackle the top three challenges shared by many of your colleagues, some insights to help get you started, and some quick solutions you can implement despite limited bandwidth.
Marketing
10 Social Media Best Practices
Meevo released their top 10 social media dos and don'ts from making relevant content to answering questions and comments.
Marketing
$pa Marketing: How to Be Influential
Now is the perfect time to use your social media platform(s) as an influencer. Not only can it help you grow your business, you might be surprised by how much fun (and money) you can gain by doing it.
Customer Service
The Key to Gathering Game Changing Testimonials
You have a limited amount of time to get a good testimonial from a client, so you need to make gathering their feedback as easy and efficient as possible.
Industry News
Miraval Launches Miraval Life in Balance Podcast Centered Around Mindfulness
Miraval Life in Balance, hosted by Lauren Scruggs Kennedy, will guide the audience to cultivate wellness, intention and inspiration from anywhere in the world.
Marketing
Babor's 'My Skin My Story' Campaign Showcases Authentic Skin Care Journeys
"My Skin My Story," showcases eight authentic stories from around the world of real people who have overcome skin challenges, including a new mom battling postpartum acne, a motorcyclist with scar reduction and more.
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