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Section: Business > Marketing
Marketing
Hogan Beauty Institute Opens Campus in Troy, Ala.
The school opened with 17 students in the cosmetology program and is accepting full and part-time students for its cosmetology, esthetics and instructor programs.
Industry News
Bioelements Opens Application for 2021 Esthetics Entrepreneur Award
The Esthetics Entrepreneur Award will reward four estheticians pursuing professional skin care entrepreneurship with tools and education to grow their esthetics careers.
Customer Service
$pa Marketing: 6 Training Tips for Front Desk Perfection
With just a few tweaks in your typical front desk routine, you can easily add significant sales to your bottom line—no pushy sales tactics required.
Marketing
Pivoting Your Spa Biz Strategy
Now it’s time to get back to business, but how do we market our services during a time when people are afraid of close personal interaction?
Customer Service
The Power of Persistence
Persistence is a powerful tool that each of us has at our disposal. It is the choice that we make whether to implement it—or not.
Customer Service
Outsourcing Handwritten Notes Can Elevate Your Customer Service
Handwritten notes can take customer experience to the next level. Here's one company that will help streamline the process for your business.
Finance
Square Unveils New Features
Take your salon management to the next level by using Square Appointments and its latest features.
Customer Service
$pa Marketing: What’s Your Follow-Up Plan?
Here's why you should have a follow-up system in place for both prospective and existing customers.
Marketing
Mastering #Hashtags
In this article, you will learn to determine the type of posts that work best for your business, where to place hashtags in your post and how to measure if your hashtags are working.
Marketing
$pa Marketing: Smashing It On Social
Whether you currently have 37 followers or 3,700—you need a P.L.A.N. in place, starting today, for how you’re going to grow.
Customer Service
Image Is Your Business
In the professional beauty industry, you are only as good as your last client. We expect our clients to be a walking, talking “visual advertisement” for us, but are we holding up our end of the bargain?
Marketing
Reflections: Social Skin
Social media allows us to cost-effectively market to potential clientele, to easily keep up with the latest skin care trends and to maintain connections with industry peers, but at what cost?
Marketing
Amplify Your E-mail Marketing
Sending e-mails is a great way to stay connected to our clients. Particularly right now, our clients are looking to us for inspiration, information and education!
Customer Service
Combating The Age of Artificial Beauty
How do we support our clients in a time when popular media is feeding them distorted images of beauty? Read this article to find out what exactly our clients are facing before learning what you can do to combat it.
Marketing
Shoestring Spa Marketing
While marketing is one of the most important aspects of your business’ success, tracking your referrals, projecting your costs and using a variety of low-cost methods will maximize your returns!
Trends
#10Things That Inspire Teen Personal Care
This month Deedee Crossett interviewed 10 next generation humans about their skin routine, who buys their products and how they are influenced.
Marketing
How to Get Views on TikTok and YouTube
At the recent Live Love Spa Heal Together Summit, attendees learned how they can maximize their spa marketing on these two popular platforms.
Industry News
Learn Spa Business Tips, Tools & Strategies at Face & Body Virtual
Face & Body Virtual on May 23-26, 2021 will feature multiple business classes that teach strategies, tools and tips for spa success from industry pros.
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