$pa Marketing: Get Started with Pay Per Click Advertising

$pa Marketing: Get Started with Pay Per Click Advertising
Setting up a PPC account in Google Ads is one of the most effective ways to target your dream client.

Paid media is a very big world! By paid media, I’m referring to paying for ads online to get a much more targeted and significantly higher quantity of exposure online. While there are many platforms that sell pay per click (PPC) advertising (Facebook, Instagram, etc.), in this article, I’m going to walk you through the ins and outs of paid ads on one of the biggies—Google.

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