$pa Marketing: Get Started with Pay Per Click Advertising

May 31st, 2023

Louis Silberman

National Laser Institute

$pa Marketing: Get Started with Pay Per Click Advertising

Setting up a PPC account in Google Ads is one of the most effective ways to target your dream client.

Paid media is a very big world! By paid media, I’m referring to paying for ads online to get a much more targeted and significantly higher quantity of exposure online. While there are many platforms that sell pay per click (PPC) advertising (Facebook, Instagram, etc.), in this article, I’m going to walk you through the ins and outs of paid ads on one of the biggies—Google.

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Making a Profit Using Social Media Platforms

Making a Profit Using Social Media Platforms

Running a beauty business is hard and time-consuming work. It helps if you get the most output from the hours you work. In this article, I teach you how to know if your social media is working for you.

Holistic Acne Treatment with Face Reality Skincare

Holistic Acne Treatment with Face Reality Skincare

Acne can be success fully managed when treated with The Face Reality Clear Skin Method, a holistic and adaptive approach that takes each client's lifestyle, nutrition, and unique skincare needs into account.

Social media engagement

Are You Confident In Your Social Media Presence?

Social media is the wild west of marketing, but mastering it can be the difference between success and great success.

$pa Marketing: Comfy or Complacent?

$pa Marketing: Comfy or Complacent?

Whether you work for yourself or someone else, avoiding complacency isn’t just about being forward-thinking. It’s about creating a plan to incorporate that mindset into your business.

Top 3 Marketing Challenges for Spa Pros

Top 3 Marketing Challenges for Spa Pros

Let's tackle the top three challenges shared by many of your colleagues, some insights to help get you started, and some quick solutions you can implement despite limited bandwidth.

Boosting Social Media Engagement

10 Social Media Best Practices

Meevo released their top 10 social media dos and don'ts from making relevant content to answering questions and comments.

$pa Marketing: How to Be Influential

$pa Marketing: How to Be Influential

Now is the perfect time to use your social media platform(s) as an influencer. Not only can it help you grow your business, you might be surprised by how much fun (and money) you can gain by doing it.

The Key to Gathering Game Changing Testimonials

The Key to Gathering Game Changing Testimonials

You have a limited amount of time to get a good testimonial from a client, so you need to make gathering their feedback as easy and efficient as possible.

Miraval Resort & Spa Arizona Labyrinth

Miraval Launches Miraval Life in Balance Podcast Centered Around Mindfulness

Miraval Life in Balance, hosted by Lauren Scruggs Kennedy, will guide the audience to cultivate wellness, intention and inspiration from anywhere in the world.

before and after pics of woman after acne treatment

Babor's 'My Skin My Story' Campaign Showcases Authentic Skin Care Journeys

"My Skin My Story," showcases eight authentic stories from around the world of real people who have overcome skin challenges, including a new mom battling postpartum acne, a motorcyclist with scar reduction and more.

$pa Marketing: How to Hit Your Reset

$pa Marketing: How to Hit Your Reset

Using our reset buttons when we feel the need for change or improvement is a powerful reminder that it’s never too late to start over, or start fresh.