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Empower Clients to Be Your Brand Evangelists

When marketing a brand or product, it is important to identify the people that go beyond simply being a brand loyalist. Brand evangelists will go the extra mile to promote your product or service.

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$pa Marketing: Marketing with Meet-Up Groups

When marketing your spa, you often have to think outside the box. One of the ways to do this is by promoting in meet-up groups. This quick and low-cost way will put your business in the faces of new potential clients.

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Go to Church for Healthy Skin?

The owner of Rock Haven Spa, Dereama Allenbaugh, has purchased a 108-year-old church to be an addition to the spa's facility.

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Hair Removal: Selecting the Best Method for You and Your Clients

Is unsightly hair a problem for your clients? Are you trying to find better solutions for hair removal? At Skin Inc.'s Face & Body Southeast, educational classes are offered to make your client's skin hair free.

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#10Things to Grow Your Spa Business

Everyone wants to grow their business. Here are 10 simple things you can do to grow your business.

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Spa on the Run: The On-demand Scoop

Long gone are the days of spa services being found only in brick and mortar establishments, as on-demand spas and spa service apps are popping up all around the United States.

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Repechage Prepares for Power Lunch and Master Class

Repêchage's annual Champagne Power Lunch will take place on December 4, 2017, and will bring together business owners and industry experts to prepare for the 2018 business year.

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Spa Business Education Collaborates on Massage Education

Spa Business Education has partnered with Massage Around The World to share educational resources between the two organizations.

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PCA Skin Announces Strong Growth in 2017

A recent report has noted that PCA Skin is the second fastest-growing professional care brand in 2017. Among the reasons for growth include product innovation, acceleration in professional market and growth in digital channels.

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5 Traits to Attract Investors to Your Medical Spa

In order to be a successful spa owner, you must have certain traits. Chief among them is passion and tenacity for what you do.

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Keep it Moving: Social Media Trends for 2017 and Beyond

Social media has become one of the most used forms of communicating. Are you utilizing it to maximize marketing efforts to your spa?

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4 Market Trends to Boost Your Spa

Millennials, "micro-" treatments and more are trending in esthetics. Click through for insight from esthetic industry experts on how to utilize these trends to help your spa succeed.

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Digital Branding 101: Tips on Creating Spa Success

To thrive in the spa business, you must create and maintain a digital branding strategy. Follow these three tips to reinforce and expand your online presence.

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Massage Heights Continues Expansion With Three Franchises

The brand is on track to open 10 locations in 2017 with a goal of having 300 retreats by the end of 2020.

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Dr. Pimple Popper Squeezes Viral Marketing Into Esthetics

Although she is better known as Dr. Pimple Popper, Sandra Lee, M.D., uses her skills as a dermatologist to share videos on social media of blackhead extractions and cyst removals to market and build her brand. Read more for an exclusive interview with the "pimple popper" herself.

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Ask the Esthy: How do I introduce new offerings to clients?

When introducing a new treatment or piece of equipment to clients, make sure to have just as much excitement and enthusiasm as the treatment itself.

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Eat, Sleep, Breathe Business: 5 Tips to Consider When Starting a Spa

Have you ever dreamed of opening your own business? By developing a plan and focusing on your passion, you are taking a step in the right direction.

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Casa Velas Cooks Up Culinary-inspired Spa Treatments

Offering a variety of treatments infused with herbs and botanicals like cloves, horsetail, grapes and cacao harvested from the on-site botanical garden, each treatment is designed to detox, firm, soothe or heal the body.