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Industry News
Kohler Co. Opens Lodge Kohler Near Lambeau Field
Just in time for football season, Kohler Co. has announced the grand opening of Lodge Kohler, which will feature a Kohler Waters Spa.
Marketing
$pa Marketing: How to Make Email Magic Work
You can attract more clients to your spa and build upon the loyalty of existing relationships, simply by revamping your email strategy.
Hair Removal
Waxing Wisdom: Supplier Classes at Face & Body Southeast
Want to be a waxing guru? At Face & Body Southeast, learn how to make the most out of waxing services and how to market it for your spa.
MedSpa
Dermatologist Bobby Buka Opens Sixth Location in New York
Bobby Buka MD has announced the opening of its sixth office in New York City, where they will provide anti-aging service, acne treatments and more.
Marketing
$pa Marketing: Sell Stories, Not Services
Using traditional sales tactics to sell a product or services might not work for everyone. But by relating to the client on a personal level, you increase your chances of selling.
MedSpa
[Video] Survey Says: Med Spas Value Estheticians
The 2017 Medical Spa State of the Industry Report reveals esthetician services are the second highest source of revenue in the medical spa industry. Learn more about what other insights the report has to offer.
Customer Service
#10Things to Keep Your Online Presence
Are you keeping up with your spa's online reputation? Here are ten things to consider to create and maintain a positive online presence.
Trends
Pick Your Advanced Education Track at Face & Body Southeast
Select the classes you want to attend in the four tracks—wellness/business, physiology, ingredients and treatments—during Advanced Education at Face & Body Southeast spa expo and conference.
Industry News
WellnessLiving Partners With Google for Web Booking
WellnessLiving has partnered with Google to provide Google users booking services through its Google Search and Map features.
Retail
Master the Art of Upselling Skin Care
The art of upselling can be a tricky business. However, by providing education and solutions, it becomes less about sales and more about providing the next level skin care to your clients.
Marketing
$pa Marketing: Instant Success With Instagram
With over 700 million users to date, Instagram remains one of the most popular social media platforms for promoting new and exciting products and services.
Industry News
Le Reve Rittenhouse Spa Premieres Three Spa Suites
The three suites are the Aromatherapy Day Spa Suite, The Onyx Day Spa Suite and Candy Bar Suite. Each will include specific decor and treatments centered around its theme.
Marketing
#10Things To Keep 2017 On Track
We are almost half way through 2017, so this makes it a good time to take a step back and plan. By reviewing things like hours of operations and back bar performance, you might be able to create that extra boost that you need for the rest of the year.
Retail
Choosing the Right Skin Care Line for Your Medical Spa
Picking a product line for your medical spa can be tricky. The benefits for picking the right product line can include increased treatment benefits for your clients, improving your menu and brand benefits.
Industry News
Let’s Get Digital at Face & Body Southeast
Charissa Beavers, director of business development southeast for Zeel.com, will discuss how to use on-demand services to your advantage during her keynote presentation at Face & Body Southeast 2017.
Retail
Reflections: Your Leg Up
So, you need to sell more product. But how? In this issue, we aim to give you a leg up in retail, starting with the more traditional approach of visual merchandising. Your retail area may need a fast refresher, or it may be time for a complete overhaul.
Retail
The 20-Step Program for Retail Rehab
Implementing an effective retail strategy can be the reason you achieve financial stability sooner rather than later.
Marketing
Ask the Esthy: Online Booking
Author Lori Crete discusses the perks of making the switch to online booking, including how it can affect your SEO.
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