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Industry News
EWC Grows Biz 28% With Strategic Plan
The European Wax Center (EWC) increased their guests serviced by 28% in one year by investing in staff and launching their own products, as detailed below.
Customer Service
Client Loyalty Through Values
I look at value in two ways. First, there are the core values that support your vision and shape your culture. Second, there is the value that you strive to add more of than any other beauty professionals or spa or salon in your area.
Marketing
The Secret to Hosting a Successful Online Event
Online events connect your business with interested participants through the internet providing the opportunity to build your business identity. They are less expensive than hosting an in-person event and can be catered to engage with specific geographic audiences.
Industry News
Stories of Success…with Rob and Carol Trow
Many people might tell you not to work with family, but Carol and Rob Trow chose to enter the skin care path together as business partners and husband/wife when they started DermaConcepts and Rocasuba. The industry has changed, but their decision to start a “family first” company has made all the difference.
Marketing
The Makings of Your Spa Monopoly
When you’ve been successful at creating your monopoly, you can define the perfect market price and schedule combination that maximizes your profits and personal interests. If you’re looking for personal growth and wanting to seek ways to become the best you can be, read on.
Marketing
Plan a Spa Party With Pennies
Learn how to immediately boost retail sales and draw new clients to your skin care center.
Makeup
Be Bright, Be You
It has taken me decades to realize that my mom was always onto something. She can own any room she walks into, but not necessarily because of her unique style—it is her individuality and positivity that radiates.
Customer Service
Providing Value, Not Discounts
With all the price wars, especially on daily deal websites, it is usually the first reaction to discount products or services to stay ahead of the game. Discounting is not always going to be of the best interest to the company.
Customer Service
Stories of Success…Derek Hofmann, the Spa at Four Seasons Resort Orlando
Receptionists, estheticians, massage therapists all the way up to spa directors or managers have to love people. This love is exuded in their customer service and treatments to shape the client’s experience.
Event Coverage
Top 10 Things Not to Miss at Face & Body Southeast
The three-day event is sure to bring spa owners and estheticians in the southeast region the latest in skin care research, innovative products and effective treatments.
Marketing
$pa Marketing: Make It Rain with Guerrilla Marketing
Traditional marketing can be expensive. What if you don’t have extra cash lying around? Should you take out a marketing loan or throw in the towel? Absolutely not, because you already have access to two of the most powerful, free marketing tools available: your brain and your legs.
Customer Service
#10Things To Use In New Client Consultations
Although Wikipedia defines a consultation as a meeting between a patient with a physician to get health advice or treatment for a symptom or condition, the definition applies to skin therapists. Here are #10 things to think about when consulting with a new client.
Finance
12 Tips to Grow Gift Card Sales
Beauty’s low positioning on the totem pole is likely because spas focus on gift card sales during seasonal peaks (Valentine’s Day, Christmas, Mother’s Day, etc.). But, here are a few stats on why gift cards can be profitable year-round.
Marketing
Dressing Up for The Holidays
Holiday décor and promotions that will rock your spa.
MedSpa
Tried and True: Making MedSpa Menu Magic
Creating a medspa menu is oftentimes more difficult than creating menus for spa services or medical services alone, due to the plethora of treatments.
Trends
8 Things You Need to Know About Millennials
In August 2016, The International Spa Association (ISPA) published its latest consumer snapshot on the soon-to-be largest demographic of spa-goers—millennials.
Marketing
Six Steps to Successful Menu Design (BONUS: Men on the Menu)
A spa menu is your calling card stating your spa’s unique identity that differentiates you from the rest. It reflects the spa’s style, the guest’s service expectations and incorporates your personal vision of the spa business.
Marketing
VIDEO: Excelling on Social Media
Before her presentation at Face & Body Northern California 2016, Cochran sat down with us to discuss social media.
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