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Marketing
$pa Marketing: Unlock Profit with Point of Difference
Point of difference (POD) is simply what makes you stand out from your competitors. Sounds like no big deal, but it is actually huge.
Marketing
Fuel Creativity With A Little Five For Fighting
Five For Fighting's John Ondrasik presented an inspiring talk about fueling creativity as the keynote lecture on the second day of the 2016 ISPA Conference & Expo.
Finance
Wellness and Creativity Propel 2016 Spa Revenue Increase
At the the 2016 ISPA Conference & Expo, the Internation SPA Association (ISPA) released its 2016 U.S Spa Industry Study, as commissioned by Pricewaterhousecoopers (PwC). The spa industry is at an all time high and below are five takeaways from the report.
Marketing
Reflections: Keeping It Spicy
In a spa, it is important to regularly take stock of your offering to add to, pare down or amend as necessary. But where do you start?
Customer Service
#10Things Spas Can Do “The Italian Way”
After a recent trip to the Aeolian Islands, I thought of #10things I learned from the Sicilians that could be utilized in the spa industry. Here are #10things I’m bringing home from Italy.
Marketing
18 Ways to Make a Spa Menu That Sells
When done correctly, spa menus can sell a client on who you are as an esthetician, an expert and a business. It can even sell treatments for you.
Trends
New Report Shows How Beauty is Getting More Connected
A desire for greater diagnostic power and personalization is fueling opportunities that bridge beauty, hygiene, wellness and technology ... with a human touch.
Customer Service
Changing Women’s Perceptions: Inside and Outside
Eva DeVirgilis, Face and Body Northern California keynote speaker, shared with attendees the power, privilege and responsibility we have in our industry to help women change their negative opinions about themselves.
Event Coverage
Top 10 Things Not to Miss at Face & Body Northern California 2016
Face & Body Northern California is returning to San Jose in 2016 with new educational opportunities, product launches and plenty of treatment demonstrations.
Industry News
Stories of Success… With Marion Simms, L.E.
Marion Simms' spa has continued to thrive over three decades because she loves what she does, and to prove it, she still continues to treat clients every day.
Marketing
$pa Marketing: Fly Sky High with Free, Organic SEO
What if I told you your website pages could rank higher on organic Google searches—without having to pay for it? They can, and you don’t need to be a search engine optimization (SEO) expert.
Industry News
Frederick Automates Spa Client Reviews With Widget
The smart marketing automation platform (an independent subsidiary of Booker) for salon and spa has added a customizable widget that allows it to collect customer reviews and display positive responses right on their websites.
Staff
Ask the Esthy: Making the Job Feel Fresh Again
In this month's Ask the Esthy column, licensed esthetician Lori Crete shares a few tips on how to reignite the passion you once felt toward the skin care industry if you're feeling stagnant.
MedSpa
Your Medspa Mouthpiece: How to Market Your MedSpa
The tough news is that traditional marketing can be expensive. The good news is that creativity can help you market your medspa successfully without spending big bucks.
MedSpa
Plastics + Spa: A Marriage Made in Spa Heaven
A plastic surgeon and spa manager who are also husband and wife have partnered at the Aesthetic Associates Centre for Plastic Surgery and Advance Skin Care and the Trés Auraé Spa for great success.
Marketing
$pa Marketing: 5 Ways Google AdWords Can Boost Your Business
the question isn’t should you pay to run ads with Google AdWords, but what are five ways can you use it to grow your business like crazy. Let’s find out.
Trends
Our Journey: Past, Present and Future of the Spa Industry
Bryan Durocher, president of Essential Spa Consulting/Durocher Enterprises, opened IECSC by sharing the big changes that have happened in the last 25 years of the spa industry as well as what trends will be shaping it moving forward.
Industry News
Spa Owners Raise Over $30,000 for Charity
Spa owners from Ft. Myers, Florida raised $33,300 during their annual charity event.
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