It is that time of year, my friends! It is the time of year to get your holiday promotions in line and make the most of the most profitable quarter of the year—the fourth quarter.
The last three months of the year is the time when red balance sheets turn black (hence Black Friday because retailers start turning a profit), and the beauty industry is no different.
Let’s start making the 2020s into the new “Roaring Twenties” by putting together some irresistible offers that will have clients saying “yes, please” to your holiday promotions. Here are five steps you can take to create an amazing holiday promotion.
Step 1. Choose Your Offer
We are starting with the foundation—deciding the offer(s). There are a couple of things I want you to consider when choosing your holiday promotions.
Is the offer something people want? The core of a successful holiday offer is something people want to gift to someone else. With beauty, this can be a little tricky. Think along the lines of products and services that create relaxation and calm such as massages, basic facials, body scrubs, nail treatments, etc. Try to stay away from items that say, “you are old and ugly.” Just kidding, but in all seriousness, things like injectables and fillers run the risk of being taken the wrong way.
Is the offer cost-effective? Does the offer make sense business-wise? Do not create an offer that makes you lose money.
How many are you offering? This ties into the cost-effectiveness. You need to figure out the math behind your offer. Putting a cap on the number of offers keeps you in the black. Also, by promoting a “limited number” of offerings, you increase the sense of urgency to the client.