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Section: Business > Finance

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Make Your Website Work for You

Business websites are the viewer’s first impression of your business. Periodically, all business need to give themselves a face-lift to keep a fresh look, and websites are no exception. They don’t have to be completely redone, but revisions to content trigger more activity with search engines and can elevate your rankings so you become more visible.

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#10Things That Improve Spa Security

How do we protect our identity while we are shopping, our homes while we are away and our safety when we are traveling? With the world’s heightened attention on safety, this month’s #10things lists steps to protect your business, yourself and your clients.

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Get Your Gift Cards Ready

You have probably brought in a few gift sets, established a plan for decorations, prepared your spa menu for a few holiday specials and thought about a spa party or special event...but have you thought about gift cards.

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Overcoming Price Convo Anxiety While Growing Revenue: A MedSpa Owner Q&A

In the past two years, Bessie McCann, M.D., owner of Derma Medical Spa in Olympia, WA, has grown her business by a whopping 460%. I recently had the chance to sit down and talk with her about the specific tools and philosophies behind her success.

Lori Crete at the 2015 Esthetician Success live Master Class

Top 8 Biz Lessons from An Esthetician Mentor

Rather than sharing everything I learned from the event, which would be a book in itself, I will share with you the top eight biz lessons I learned took away.

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SKINtuition: Eat That Procrastination Frog for Better Business

This persistent creature is not the rare delicacy desired by foodies; rather, it is a metaphor for common procrastination that can profoundly affect your business.

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10 Admin Things That are Often Overlooked

When things get hectic, spa managers can overlook some smaller tasks. However, staying on top of them means a cleaner, safer, more efficient space.

Face & Body speakers (from left): Michael Pugliese, Denmo Ibrahim and Rebecca Gadberry

Face & Body Northern California 2015: Expand Your Knowledge with Education

This year’s conference is sure to appeal to a broad range of estheticians, with tracks in wellness, business, body and face.

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Understanding Lighting to Illuminate a Spa Space

When considering new lighting for a spa, a few key elements must be thoughtfully reviewed. Here, we will discuss those elements, which can lead to proper illumination of a spa space.

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The Revival of Bartering

In today’s progressive climate where many start-ups lack solid working capital, bartering might be just the right monetary alternative to help businesses meet some of their needs.

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7 Reasons Employees Love Individual Health Insurance

Business owners are replacing their group policy with a contribution plan that offers a stipend to employees to buy the health insurance that best suits them.

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6 Ways to Keep Employees Happy When Raises Aren’t Possible

When the budget is too tight to allow raises for your team, it is important to understand how a little love can save the day.

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Update on the Health Care Reform

Confusion reigns as many skin care professionals attempt to deal with the burdensome rules, taxes and premium hikes of the Affordable Care Act.

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10 Things to do to Maximize Sales This February

Use February to promote new services—here are #10things you can do to maximize sales and fun for the shortest month of the year!

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Training Scholarships Available from National Aesthetic Spa Network

The National Aesthetic Spa Network (NASN) is offering three scholarships for 2016 to encourage additional training for spa and skin care professionals.

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Spa Employment Law, Part II

Be in the know—most new employers are not aware as to the forms their employees must complete upon hire and the time frames for completing such forms.

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10 Things to do This January

With the start of a new year, here are 10 things you can do to improve your productivity in 2015!

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Spa Employment Law, Part I

This is the part of owning a business that no one really tells you about—how to address employee issues associated with owning and running a business.

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