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247 Results
Type: Article
Section: Business > Finance
Finance
6 Tips for Digital Tipping and Retention
When it comes to getting digital tips simple things like making a more personalized experience and making it more instant can go a long way.
Finance
$pa Marketing: Let’s Make a Deal
Here's how to show your customers that the quality and experience they will consistently get from you is well worth a return trip.
Finance
Ask the Etsy: Methods for Successful Discounts
Industry pro, Deedee Crossett, answers your burning questions about the industry every month.
Finance
Subscribe or Unsubscribe?
Let’s look into membership programs and see which one may be the right fit for your business.
Finance
7 Ways To Be The Expert
The only way you can grow and stand in your power is to market yourself as the only option for your clients. Here's how to market yourself as the expert you are.
Customer Service
#10Things To Respond To Unhappy Clients
This month we are discussing the #10Things to do when responding to an unhappy guest.
Marketing
How Proximity Engagement Can Boost Customer Loyalty
How do you build loyalty, deepen retention, and strengthen relationships with existing customers? One strategy is by leveraging proximity engagement marketing.
Marketing
$pa Marketing: Networking to Rev Up Revenue
Networking is not only about increasing sales; it’s about enriching your experience in your professional community.
Finance
Should You Adjust Your Prices? The Pandemic Perspective
Leave it to a pandemic to force us all to become uncomfortable and give us opportunities to refresh our perspectives, and knock the dust off our spa menus and offerings.
Customer Service
$pa Marketing: 6 Training Tips for Front Desk Perfection
With just a few tweaks in your typical front desk routine, you can easily add significant sales to your bottom line—no pushy sales tactics required.
Marketing
Pivoting Your Spa Biz Strategy
Now it’s time to get back to business, but how do we market our services during a time when people are afraid of close personal interaction?
Customer Service
The Power of Persistence
Persistence is a powerful tool that each of us has at our disposal. It is the choice that we make whether to implement it—or not.
Customer Service
$pa Marketing: What’s Your Follow-Up Plan?
Here's why you should have a follow-up system in place for both prospective and existing customers.
Customer Service
Image Is Your Business
In the professional beauty industry, you are only as good as your last client. We expect our clients to be a walking, talking “visual advertisement” for us, but are we holding up our end of the bargain?
Marketing
Amplify Your E-mail Marketing
Sending e-mails is a great way to stay connected to our clients. Particularly right now, our clients are looking to us for inspiration, information and education!
Marketing
Shoestring Spa Marketing
While marketing is one of the most important aspects of your business’ success, tracking your referrals, projecting your costs and using a variety of low-cost methods will maximize your returns!
Retail
Transform Your Business with Private Label Skincare
Launching a private label skincare line can be a transformative, profitable move for estheticians, spas, and medical practices. We make it easy with low minimums, education, marketing, and graphic support.
Marketing
8 Top Tips for Networking
This article focuses on helping estheticians create a career network that’s filled with professionals and entrepreneurs with whom they share common connections and/or interests.
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