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Type: Article

Section: Business > Finance

8 Methods to Increase Retail Sales

8 Methods to Increase Retail Sales

Product sales are important, both for your business’ bottom line and for your clients’ results. Maximizing your sales will benefit everyone, and with some planning and organization, you can make it happen for your business.

How to navigate inflation

How Spa Professionals Can Navigate Inflation

With the price of goods and services rapidly rising, people are wondering what this might mean for the spa industry and how spa professionals can mitigate inflation.

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7 Tips for Enhanced Spa Success

Let’s look at some key focus areas that can set your business and your team on a stronger track.

$pa Marketing: Driving Traffic and Building Your Audience

$pa Marketing: Driving Traffic and Building Your Audience

You’re business is only going to do as well as the size of your audience, and how well you’re able to capture and keep that audience.

Optimize your digital tipping options to bring more money in for your employees.

6 Tips for Digital Tipping and Retention

When it comes to getting digital tips simple things like making a more personalized experience and making it more instant can go a long way.

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$pa Marketing: Let’s Make a Deal

Here's how to show your customers that the quality and experience they will consistently get from you is well worth a return trip.

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Ask the Etsy: Methods for Successful Discounts

Industry pro, Deedee Crossett, answers your burning questions about the industry every month.

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Subscribe or Unsubscribe?

Let’s look into membership programs and see which one may be the right fit for your business.

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7 Ways To Be The Expert

The only way you can grow and stand in your power is to market yourself as the only option for your clients. Here's how to market yourself as the expert you are.

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#10Things To Respond To Unhappy Clients

This month we are discussing the #10Things to do when responding to an unhappy guest.

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How Proximity Engagement Can Boost Customer Loyalty

How do you build loyalty, deepen retention, and strengthen relationships with existing customers? One strategy is by leveraging proximity engagement marketing.

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$pa Marketing: Networking to Rev Up Revenue

Networking is not only about increasing sales; it’s about enriching your experience in your professional community.

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Should You Adjust Your Prices? The Pandemic Perspective

Leave it to a pandemic to force us all to become uncomfortable and give us opportunities to refresh our perspectives, and knock the dust off our spa menus and offerings.

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$pa Marketing: 6 Training Tips for Front Desk Perfection

With just a few tweaks in your typical front desk routine, you can easily add significant sales to your bottom line—no pushy sales tactics required.

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Pivoting Your Spa Biz Strategy

Now it’s time to get back to business, but how do we market our services during a time when people are afraid of close personal interaction?

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The Power of Persistence

Persistence is a powerful tool that each of us has at our disposal. It is the choice that we make whether to implement it—or not.

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$pa Marketing: What’s Your Follow-Up Plan?

Here's why you should have a follow-up system in place for both prospective and existing customers.

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Image Is Your Business

In the professional beauty industry, you are only as good as your last client. We expect our clients to be a walking, talking “visual advertisement” for us, but are we holding up our end of the bargain?

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