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Marketing
Top 9 Considerations When Choosing the Perfect Product Partner
To be successful, every skin care practice has to have a combination of well trained, educated, skilled and personable staff; a welcoming environment; and a combination of professional treatments and at home skin care products that provide extraordinary results to draw clients back to your location.
Staff
SKINtuition: 5 Tips to Make Resolutions Stick
Embarking on a new year means many of us will declare goals for 2016 (#Goals2016). However, research shows that only about 8% of us are successful in achieving resolutions. So grab a pen and a pal, and try these tips to ensure 2016 fulfills your expectations.
Marketing
$pa Marketing: Party Your Way to Profits
I'm not the only person who knows that parties = profits. There are now dozens of companies based on the same concept: successful sales parties should be about 90% entertainment/education and 10% selling. The festive atmosphere will do the selling for you.
Marketing
Make Your Website Work for You
Business websites are the viewer’s first impression of your business. Periodically, all business need to give themselves a face-lift to keep a fresh look, and websites are no exception. They don’t have to be completely redone, but revisions to content trigger more activity with search engines and can elevate your rankings so you become more visible.
Finance
#10Things That Improve Spa Security
How do we protect our identity while we are shopping, our homes while we are away and our safety when we are traveling? With the world’s heightened attention on safety, this month’s #10things lists steps to protect your business, yourself and your clients.
Retail
Get Your Gift Cards Ready
You have probably brought in a few gift sets, established a plan for decorations, prepared your spa menu for a few holiday specials and thought about a spa party or special event...but have you thought about gift cards.
Customer Service
Overcoming Price Convo Anxiety While Growing Revenue: A MedSpa Owner Q&A
In the past two years, Bessie McCann, M.D., owner of Derma Medical Spa in Olympia, WA, has grown her business by a whopping 460%. I recently had the chance to sit down and talk with her about the specific tools and philosophies behind her success.
Marketing
Top 8 Biz Lessons from An Esthetician Mentor
Rather than sharing everything I learned from the event, which would be a book in itself, I will share with you the top eight biz lessons I learned took away.
Finance
SKINtuition: Eat That Procrastination Frog for Better Business
This persistent creature is not the rare delicacy desired by foodies; rather, it is a metaphor for common procrastination that can profoundly affect your business.
Finance
10 Admin Things That are Often Overlooked
When things get hectic, spa managers can overlook some smaller tasks. However, staying on top of them means a cleaner, safer, more efficient space.
Facial
Face & Body Northern California 2015
: Expand Your Knowledge with Education
This year’s conference is sure to appeal to a broad range of estheticians, with tracks in wellness, business, body and face.
Customer Service
Understanding Lighting to Illuminate a Spa Space
When considering new lighting for a spa, a few key elements must be thoughtfully reviewed. Here, we will discuss those elements, which can lead to proper illumination of a spa space.
Staff
The Revival of Bartering
In today’s progressive climate where many start-ups lack solid working capital, bartering might be just the right monetary alternative to help businesses meet some of their needs.
Finance
7 Reasons Employees Love Individual Health Insurance
Business owners are replacing their group policy with a contribution plan that offers a stipend to employees to buy the health insurance that best suits them.
Finance
6 Ways to Keep Employees Happy When Raises Aren’t Possible
When the budget is too tight to allow raises for your team, it is important to understand how a little love can save the day.
Finance
Update on the Health Care Reform
Confusion reigns as many skin care professionals attempt to deal with the burdensome rules, taxes and premium hikes of the Affordable Care Act.
Finance
10 Things to do to Maximize Sales This February
Use February to promote new services—here are #10things you can do to maximize sales and fun for the shortest month of the year!
Industry News
Training Scholarships Available from National Aesthetic Spa Network
The National Aesthetic Spa Network (NASN) is offering three scholarships for 2016 to encourage additional training for spa and skin care professionals.
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