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Marketing
$pa Marketing: Using AI to Your Advantage
Just remember, human touch and experience trumps computer algorithms, every time. Use what’s out there but always keep it personal.
Staff
Janel Luu's Go-to Winter Skin Care Routine
Seasoned veteran and CEO of Le Mieux, Janel Luu, shares her top skin tips for the winter season.
Customer Service
The Key to Being a Successful Solo Esty with Pro Leah Simon-Clarke
The esthetics pro sat down with Skin Inc. to discuss a brow trend that is always in style and why having a mentor is vital for any solo esthetician or business owner.
Marketing
$pa Marketing: Achieving Work-Life Balance
Taking time for yourself truly isn’t a luxury, nor is it selfish—just as burning yourself out and ignoring your own basic needs is not ultimately productive.
Staff
Silver Mirror Facial Bar's Insider Insight on Fast Facial Franchise Success
We sat down with Matt Maroone, co-founder of Silver Mirror Facial Bar, to discuss the unique features that make their locations so successful, and how they equip their estheticians with what they need to provide the best results.
Staff
The Art of Pivoting and Thriving through High-Stress Situations
Learning to pivot in high-stress situations is a valuable skill that can make the difference between chaos and calm in the spa environment.
Customer Service
The Key to Revamp Your Spa Menu for Boosted Client Loyalty
A spa menu reset may not be a quick process, but it’s an important one. Invest the time and you’ll see a return on your efforts.
Staff
The Key to Owning a Successful Sugaring Franchise Location with Daria Nartov
Nartov sat down with Skin Inc. to discuss the basics of being a franchise salon owner, her latest introduction of laser hair removal technologies into her locations and so much more in our exclusive interview.
Customer Service
Overcoming 3 Key Leadership Challenges
Leadership is more about those who follow you than it is about yourself. If no one is following your vision, targets and goals, then are you really leading?
Marketing
How Beauty Professionals Can Translate Social Media Trends into Career Engagement
For beauty professionals, it's all about how you approach social media trends and their application to benefit the workforce and organization as a whole.
Staff
Inside Look at Sundara Spa's Unique Treatment & Amenities Programming
Skin Inc. sat down with Jessie Strickland, lead esthetician at Sundara Spa, to learn more about this magical destination.
Facial
How to Educate Your Clients on Lip Care
Industry pro, Deedee Crossett, answers your burning questions about lip care education.
Marketing
$pa Marketing: Using Client Testimonials to Boost Your Biz
Client testimonials are an excellent way to build your business, create loyalty among customers and boost your bottom line. Go get ‘em!
Customer Service
Inside Lisa Simone Skincare's Stand Out Spa Space
Skin Inc. sat down with Simone to learn more about what it’s like owning a spa in a big city, how else she works to make her space stand out and how she evaluates emerging trends to figure out what to incorporate into her space.
Marketing
Making a Profit Using Social Media Platforms
Running a beauty business is hard and time-consuming work. It helps if you get the most output from the hours you work. In this article, I teach you how to know if your social media is working for you.
Marketing
$pa Marketing: Comfy or Complacent?
Whether you work for yourself or someone else, avoiding complacency isn’t just about being forward-thinking. It’s about creating a plan to incorporate that mindset into your business.
Customer Service
Fizz Facial Bar's Creative "Spa Meets Social Hour" Concept
Skin Inc. sat down with licensed esthetician and founder of Fizz Facial Bar, Crystal Booth, to discuss how to liven up your spa space with personality and functionality.
Regulatory
Ask The Esty... The Facts Behind Lash Certifications
Industry pro, Deedee Crossett, answers your burning questions about the industry every month.
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