A spa menu reset may not be a quick process, but it’s an important one. Invest the time and you’ll see a return on your efforts.
I think we can all agree that the last few years have been challenging for every skin care professional and every skin care business. The “no-brainer” decisions we made five years ago on marketing, retail, treatments or even brand partnerships are not so “no-brainer” anymore. When times change, when economies shift, or when your market forecast gets a little fuzzier, it’s time to take an honest look at where you stand as a business, who you want to be to your clients, and how to set yourself up for years of profitability.
