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4 Market Trends to Boost Your Spa

Millennials, "micro-" treatments and more are trending in esthetics. Click through for insight from esthetic industry experts on how to utilize these trends to help your spa succeed.

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Find Your Retail Sales SMARTs

Want to make your cash register ring without feeling pushy? Find out the five retail tips Carol Phillips, CEO and founder of BeauteeSmarts, shared during her keynote presentation on day three of Face & Body Northern California spa expo and conference.

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Touch and the Esthetician's Role in Client Wellness

Estheticians play a key role in keeping touch in our technology-filled world. Cheryl Nichols discussed how to maintain wellness and the impact estheticians have on clients' lives.

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Digital Branding 101: Tips on Creating Spa Success

To thrive in the spa business, you must create and maintain a digital branding strategy. Follow these three tips to reinforce and expand your online presence.

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Cannabis: Can It Keep Your Spa On Trend?

It is the goal of Amber Vasquez, owner of Amber's Alchemy, to break the taboos surrounding cannabis and demonstrate how it can be used successfully in treatment rooms for a variety of skin care needs, including cell rejuvenation and anti-inflammatory.

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Customize Treatments: Dive Deeper Into Client History

Estheticians can go beyond "off-the-shelf" procedures by using client history to customize treatments—the first step is recording the details before beginning.

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Understanding the Ancient Wisdom of the Skunk and the Owl

At Skin Inc.'s Face & Body Northern California, Monique Martineau presented tips on how to recognize stress triggers and how to work through them.

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ISPA Trailblazes New York with the Latest Spa Trends

At its East Coast Media Event on Aug. 8, 2017, the International Spa Association (ISPA) led its guests through a trailblazing exploration of the latest spa industry trends and treatments at Gotham Hall in New York.

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10 Makeup Trends: Keep it Messy, Keep it Bold

To stay on-top of it all, check out these fall trends and tips from beauty professionals and think about how you can utilize them in your practice.

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Carillon Miami Wellness Resort Announces New VP

Catherine Strange Warren will take over as vice president of spa and wellness, where she will manage the resort's 100-member team of spa and wellness professionals.

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Massage Heights Continues Expansion With Three Franchises

The brand is on track to open 10 locations in 2017 with a goal of having 300 retreats by the end of 2020.

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Dr. Pimple Popper Squeezes Viral Marketing Into Esthetics

Although she is better known as Dr. Pimple Popper, Sandra Lee, M.D., uses her skills as a dermatologist to share videos on social media of blackhead extractions and cyst removals to market and build her brand. Read more for an exclusive interview with the "pimple popper" herself.

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Injectables Lead Worldwide Non-invasive Esthetic Procedures

Injectables and facial rejuvenation topped the charts for non-invasive procedures in 2016, according to data from the International Society of Aesthetic Plastic Surgery. Also on the rise? Labiaplasty.

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20-Plus Years...Still Bringing New & Exciting Things to San Jose!

It's that time again! Face & Body Northern California is right around the corner. Here are some things to keep in mind to make the most out of your time at the show.

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Wellness Practices Cause Changes at the Gene Level

Mind-body interventions have scientific benefits to our overall wellness. Practices such as Tai Chi, yoga and meditation actually have an impact on our bodies to the gene level, according to researchers.

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[video] Shop 'Til You Drop With These Exhibitors at Face & Body

Make sure to check out these exhibitors at the Face & Body Northern California spa expo and conference August 26-28, 2017.

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Saltability Hires Wellness-focused Sales Manager

Saltability has announced the appointment of Tambra Grasley to regional sales manager. Grasley has over a decade's worth of experience working in wellness and holistic health.

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Tried and True: 5 Resources to Expand Your Education

With tradeshows, classes and social media, it is easier than ever to get an education in esthetics. Learn how to learn each resource to best expand your education.