Spa and skin care trends definitely seem to come and go with each year for the spa industry. The SpaSeekers Spa Trends Report laid out which spa & wellness treatments are going to be increasingly popular in 2023. Their research, gathered from Google Keyword Planner and their own booking data, shows what treatments have increased the most in online searches year over year (YOY), and show cases what to keep an eye for in terms of 2023 spa trends.
Related: Top 7 Spa & Wellness Trends for 2023 by Spafinder
Top 10 Most Popular Spa Treatments
This first round of trends looks specifically at different spa treatments that are rising in popularity in 2023.
- Yoni steam: 124% YOY increase
- Crystal healing massage: 91% YOY increase
- Turkish bath massage: 85% YOY increase
- Gold massage: 84% YOY increase
- Lymphatic drainage facial: 83% YOY increase
- Sound bath: 83% YOY increase
- Colonic hydrotherapy: 83% YOY increase
- Salt sauna: 83% YOY increase
- Ayurveda massage: 50% YOY increase
- Light therapy facial: 49% YOY increase
Related: 6 Spa and Skin Care Trends of 2023
10 Trending Spa Experiences
When it comes to spa services, there are a lot more than just treatments. SpaSeekers also broke down which spa experiences also increased in year over year searches.
- Immersive spas: 566% YOY increase
- Adults only spas: 127% YOY increase
- Mineral spring spa: 126% YOY increase
- Thermal spa: 124% YOY increase
- Female-only spa: 86% YOY increase
- Silent spa: 83% YOY increase
- Ayurvedic spa: 83% YOY increase
- Dog-friendly spa: 50% YOY increase
- Organic spa: 50% YOY increase
- Thalassotherapy spa: 27% YOY increase
Related: Menu Inspiration From the Latest Spa Trends
21 In-Demand Spa Locations
A major part of the spa industry that is currently booming (and continues to grow) would be destination spas. See which locations consumers are looking at the most.
- Costa Rica: 62,273% YOY increase
- Germany: 12,400% YOY increase
- Croatia: 1,019% YOY increase
- Moldova: 250% YOY increase
- Cambodia: 191% YOY increase
- Maldives: 190% YOY increase
- Ecuador: 182% YOY increase
- Slovenia: 177% YOY increase
- Poland: 175% YOY increase
- Gambia: 175% YOY increase
- Vietnam: 173% YOY increase
- Bulgaria: 171% YOY increase
- Portugal: 128% YOY increase
- Oman: 126% YOY increase
- New Zealand: 126% YOY increase
- Ghana: 125% YOY increase
- Romania: 125% YOY increase
- Nicaragua: 125% YOY increase
- Austria: 123% YOY increase
- Latvia: 120% YOY increase
- Indonesia: 120% YOY increase
