2023's Top Trending Spa Treatments and Experiences

Apr 24th, 2023

Spaseekers released the top spa treatment, experience and location trends.

Spa and skin care trends definitely seem to come and go with each year for the spa industry. The SpaSeekers Spa Trends Report laid out which spa & wellness treatments are going to be increasingly popular in 2023. Their research, gathered from Google Keyword Planner and their own booking data, shows what treatments have increased the most in online searches year over year (YOY), and show cases what to keep an eye for in terms of 2023 spa trends.

Top 10 Most Popular Spa Treatments

This first round of trends looks specifically at different spa treatments that are rising in popularity in 2023.

Yoni steam: 124% YOY increase
Crystal healing massage: 91% YOY increase
Turkish bath massage: 85% YOY increase
Gold massage: 84% YOY increase
Lymphatic drainage facial: 83% YOY increase
Sound bath: 83% YOY increase
Colonic hydrotherapy: 83% YOY increase
Salt sauna: 83% YOY increase
Ayurveda massage: 50% YOY increase
Light therapy facial: 49% YOY increase

10 Trending Spa Experiences

When it comes to spa services, there are a lot more than just treatments. SpaSeekers also broke down which spa experiences also increased in year over year searches.

Immersive spas: 566% YOY increase
Adults only spas: 127% YOY increase
Mineral spring spa: 126% YOY increase
Thermal spa: 124% YOY increase
Female-only spa: 86% YOY increase
Silent spa: 83% YOY increase
Ayurvedic spa: 83% YOY increase
Dog-friendly spa: 50% YOY increase
Organic spa: 50% YOY increase
Thalassotherapy spa: 27% YOY increase

21 In-Demand Spa Locations

A major part of the spa industry that is currently booming (and continues to grow) would be destination spas. See which locations consumers are looking at the most.