The demand for noninvasive aesthetic procedures isn't going anywhere, so we can expect to see further refinement in effective, natural-looking results.
Image by uv_group / Adobe Stock.
A new Pew Research Center survey finds that nearly one in four U.S. adults (23%) have received or would consider non-surgical cosmetic treatments such as Botox, fillers or laser procedures.
Non-surgical and noninvasive aesthetic procedures are quickly becoming the gold standard, driving innovation for solutions that require low-to-no downtime and deliver noticeable, natural-looking results.
Aging gracefully goes mainstream as non-invasive treatments gain popularity.
The report, released November 6, highlights growing mainstream acceptance of aesthetic enhancements, with women more likely than men to explore these options.
As more everyday clients embrace treatments for self-care and confidence, Infinity Laser Spa shares insights on this trend and explains how non-surgical procedures can safely help people look and feel their best.
Trending Non-Surgical Treatments to Watch:
- Radiofrequency Microneedling: Combines microneedling with radiofrequency energy to stimulate collagen production, improving skin texture, firmness and elasticity
- High-Intensity Focused Ultrasound (HIFU) / Ultherapy: Uses ultrasound energy to lift and tighten skin, offering a non-surgical alternative to facelifts for areas like the jawline, cheeks and neck
- Non-Ablative Lasers and Light-Based Skin Renewal: Fractional, Pico and other light therapies treat pigmentation, redness, fine lines and uneven tone while preserving the skin barrier
- Injectables (Botox, Fillers, Bio-stimulators): Fillers provide subtle, long-lasting enhancements, while Botox is used for micro-tweak treatments to smooth lines and restore a youthful appearance.
- Platelet-Rich Plasma (PRP) Therapy: Often combined with microneedling, PRP uses a patient’s own blood to regenerate skin, reduce scarring and boost natural radiance.
Non-surgical cosmetic procedures offer a range of benefits that make them appealing to a growing number of Americans, including:
- Minimal downtime: Most treatments, including laser procedures and injectables, allow clients to return to daily activities immediately.
- Natural-looking results: Procedures enhance features subtly without the need for surgery, maintaining a refreshed, youthful appearance.
- Affordable options: Compared to surgical alternatives, non-invasive treatments are generally more cost-effective.
- Confidence boost: Many clients report feeling more confident and satisfied with their appearance after treatment.
- Customizable care: Treatments can be tailored to individual needs, addressing specific concerns without a one-size-fits-all approach.
“It’s not just Hollywood anymore. Almost a quarter of Americans are open to treatments like laser skin therapy, Botox and fillers to look and feel younger. We are seeing more everyday people embrace these options, investing in themselves and their well-being without the stigma that once surrounded cosmetic enhancements.
"Non-surgical procedures are about more than appearance. Even subtle treatments can have a big impact on how people carry themselves, interact with others, and approach daily life. Many clients report that improving one area of concern boosts their overall sense of confidence, making them feel more comfortable in professional settings, social situations and in front of the camera.
"These treatments are a form of self-care that fits modern lifestyles. They are minimally invasive, require little downtime and allow people to maintain a refreshed, natural look while focusing on their overall wellness. The choice to invest in oneself can be empowering, and for many, it’s a small step that makes a meaningful difference in how they feel every day,” says Sam Rock, certified laser technician and skin care expert from Infinity Laser Spa.
