[MIAMI] December 5, 2025—Groupe GM, a global reference in premium guest amenities, announces an exclusive partnership with skin care brand myBlend.
One way travel manifests in consumer wellness journeys is the search for experiences that feel true to the location, one that embodies the local flavors and pacing in a way the consumer believes, as opposed to being a caricature. For brands in luxury guest experiences, this means crafting products that feel like an invitation to stay and linger, so that a time for rest feels hosted and travelers can be truly present throughout their stay.
Sensorial beauty, thoughtful design and environmental responsibility
This collaboration marks myBlend’s entry into the hotel amenities sector and reflects the brand’s confidence in Groupe GM’s expertise and extensive reach. Together, they introduce a collection that elevates the notion of luxury, wellbeing and memorable guest care.
Founded by Dr. Olivier Courtin and part of Groupe Clarins, myBlend is a prestigious beauty house that seamlessly integrates innovation, wellness and a holistic approach. This new hotel line embodies the brand’s vision of responsible luxury and invites guests to indulge in thoughtful self-care moments that create a lasting impact and enhance their travel experience.
The myBlend amenities combine carefully developed formulas consisting of 98% natural origin ingredients with environmentally conscious packaging. Refilling the Ecofill dispenser is also designed specifically to be intuitive for housekeeping teams. Additionally, the line's body lotion comes in aluminum tubes, one of the most abundant and endlessly recyclable materials.
"Groupe GM is thrilled to partner with myBlend to offer a hotel amenity range that embodies the perfect blend of luxury, innovation and sustainability," says Laurent Marchand, president of Groupe GM. "This collaboration allows us to provide guests with an unparalleled sensory experience while remaining committed to our environmental responsibilities. Together, we are redefining the standards of guest amenities, ensuring that every moment of indulgence leaves a lasting impression.”
myBlend’s eco-designed amenity range is fully in line with Groupe GM’s Care About Earth program and contributes to the corporate effort to lower its impact on the environment.
